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(a) Outline the method of carrying out a quantitative survey which is used in the market research.
(b) Describe Michael Porter's five forces that is used to analyse the micro environment.
(c) What do you understand by the term «strategy of cost leadership»?
(a) (i) What do you understand by mix-marketing?
(ii) Briefly, outline each element.
(b) Describe the three methods that can be used to determine the price of a product or services together with its strategic policies where applicable.
(c) What are the environmental responsibilities that a company need to have towards the society specially those who are in the production or manufacturing sector?
(d) Outline briefly five (5) working conditions with security measures that a company need to consider for its employees.
various approches in test marketing.
Employee or Customer Safety: Worn out equipment is likely to fail at any moment and these failures can cause injuries to the workers working on those equipments. Products such
explain the three major components of attitude
Problem 1: (a) What do you understand by the term "outsourcing"? (b) Outsourcing services can be categorized into two groups namely Technology Services and Business Processe
Question 1: (a) Total Quality Management (TQM) is an approach to improving the effectiveness and flexibility of a business as a whole (Oakland, 1989). Discuss three of the co
What are the principal objectives of total quality management? The principal objectives of total quality management are:- a. Customer Focus to as Customer Delight. b. Con
Problem 1: (i) (a) Using examples where appropriate, explain the four steps in the control process. (b) Mention the different types of control. Problem 2: Money is a
Distinguish between business function and business process
If the waiting time cost per hour for a FAST truck is $100 and the waiting time cost per hour for a non-FAST truck is $40. Build the following ARENA models to help you decide which
Marketing is responsible for determining the key characteristics which determine the quality of the product or service in the eyes of the customers. This may involve use of
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