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Describe in detail about the Nature of Market
There are several aspects of market which determine choice of channel of distribution. Say for instance, where number of buyers is limited, they are concentrated at few locations and their individual purchases are large as is the case with industrial buyers, direct sale may be the most preferred choice. However in case where number of buyers is large with small individual purchase and they are scattered, then need may arise for use of middlemen.
considering the concept of product life cycle, where would you put video games in their life cycle?
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discuss the four functions of marketing management analysis, planning, implementation and control
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QUESTION a) Explain fully why and how government intervenes in the foreign exchange market b) "Changes in the equilibrium exchange rate between a pair of currencies relies o
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Theory of Noncomputability, Define Noncomputability When we want to specify the elements of a set that contains only a few elements, the most direct and obvious way is to exhau
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Question 1: (a) Discuss the influences that led to the development of relationship marketing. (b) Using appropriate theories, discuss why the marketing mix paradigm and the
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