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Describe in detail about Sales promotion
This refers to short-term and temporary incentives to purchase or induce trials of new goods. Tool includes contests, games, gifts, trade shows, discounts, etc. Sales promotional activities are often carried out at retail levels.
Formulating the Marketing Strategy: Formulation of marketing strategy consists of two main steps: 1. selecting the target market. 2. positioning the offer. 3. assembli
What are the economics circumstances in the consumer behaviour? Economic Circumstances: The choices about product are greatly influenced by person’s economic circumstanc
Q. Selection of an ads agency by Quality and Calibre of Staff? Quality and Calibre of Staff: - Ad-agency has a variety of specialists like models, copy-writers, artists, etc.
definition of brand
building brand equity
Explain the key function of marketing communication Many organisations have evolved without marketing being recognised as a key function, let alone as a core philosophy. There
the importance of branding for marketing company in this case M&C Saatchi and a non-marketing company in this case Coca Cola.
how was the need for this product identified?
What is the product planning and development in scope of marketing? Product planning and development in function of research: A product is something that is given by a bus
Question 1: (a) Illustrate how personal selling and direct marketing can be used to enhance the relationship with customers. (b) Critically evaluate the use of controversi
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