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Problem 1
"The outside world is usually considered as a domain of threat and opportunity. So the context in which organization see themselves against the outside world is extremely important".
a) Explain the role of Internal Marketing Communication for organisations.
b) Explain clearly the determinants that bring about strategic credibility.
Problem 2
(a) Describe how effective Marketing Communication is delivered and maintained within the context of:
- organization's corporate goals,- communication needs, - segment characteristics of the relevant target audience (b) Critically explain the relevance of marketing strategy and its importance in Marketing Communications.
Give the example of direct marketing For instance, charges for packing and delivery need to be incorporated. Product may also need to be altered or adapted to the market. For i
Problem 1: What do you meant by the integrated marketing process model? Explain in brief - Detail Explanation on integrated marketing process model including the figure.
AMAZON internet marketing strategies.
Explain the term- fast-moving consumer goods Marketing communications which are undertaken by organisations within these systems can be regarded as a series of communication ep
Product specialization: Here the firm specializes in making a certain product that it sells to several segments. An example would be a microscope manufacturer that sells micr
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Marketing information: to perform the complex task of marketing the marketer needs many pieces of information as a basis for drawing marketing decisions. Market information as a b
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