Problem 1

"The outside world is usually considered as a domain of threat and opportunity. So the context in which organization see themselves against the outside world is extremely important".

a) Explain the role of Internal Marketing Communication for organisations.

b) Explain clearly the determinants that bring about strategic credibility.

Problem 2

(a) Describe how effective Marketing Communication is delivered and maintained within the context of:

- organization's corporate goals,
- communication needs, 
- segment characteristics of the relevant target audience

(b) Critically explain the relevance of marketing strategy and its importance in Marketing Communications.