Describe how branding can benefit a tourism, Marketing Management

Assignment Help:

Question 1:

a) Explain different types of pricing techniques. As a consumer which method do you personally prefer to deal with? Justify your answer.

b) Describe how branding can benefit a tourism/hospitality organisation.

Question 2:

Southwest Airline grows by entering new markets that are overpriced and underserved by current airlines. The company believes it can bring fares down by one-third to one-half whenever it enters a new market, and it grows the market in every city it serves by making flying affordable to people who previously could not afford to fly.

a) Describe Ansoff's product-market expansion grid and discuss its importance for Marketing Managers.

b) Using Ansoff's model, identify and explain on the growth strategy used by Southwest Airline.


Related Discussions:- Describe how branding can benefit a tourism

Cisco, how is building brand in a business context different from doing so ...

how is building brand in a business context different from doing so in the consumer market?

Test marketing, what is test marketing?explain the various approaches that ...

what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing

What is operational crm?, Operational CRM technique is the element of Custo...

Operational CRM technique is the element of Customer Relationship Management that handles the actual interactions with customers, characteristically in the form of call centers, bl

LA Galaxy case study, 1)What is the LA Galaxy "product"? 2)Which of the sev...

1)What is the LA Galaxy "product"? 2)Which of the seven elements of the service marketing mix are most important in the LA Galaxy marketing program? 3)How is promotion (advertising

Marketing as an exchange, Marketing as an Exchange In contrast to this...

Marketing as an Exchange In contrast to this, relational exchanges (Dwyer et al., 1987) have a longer-term orientation and develop between parties who wish to build long-term

What are the support activities, What are the support activities? Supp...

What are the support activities? Support Activities: Support activities help primary activities through providing infrastructure which allows them to take place ongoing

Discuss about the product line simplification, Discuss about the product li...

Discuss about the product line simplification. In certain circumstances, a company may accept the strategy of slimming or contracting the product mix this may do so by abandoni

Brand promotion, What do you think that thisbrand promotion technique can b...

What do you think that thisbrand promotion technique can benefits an organisation by incresing sale

Describe what are reference groups, Question: (a) You are the marketi...

Question: (a) You are the marketing vice-president of a large soft drink company. Your company's agency is in the process of negotiating a contract to employ a superstar fema

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd