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Question 1:
a) Explain different types of pricing techniques. As a consumer which method do you personally prefer to deal with? Justify your answer.
b) Describe how branding can benefit a tourism/hospitality organisation.
Question 2:
Southwest Airline grows by entering new markets that are overpriced and underserved by current airlines. The company believes it can bring fares down by one-third to one-half whenever it enters a new market, and it grows the market in every city it serves by making flying affordable to people who previously could not afford to fly.
a) Describe Ansoff's product-market expansion grid and discuss its importance for Marketing Managers.
b) Using Ansoff's model, identify and explain on the growth strategy used by Southwest Airline.
Explain about the efficiency rationale for intermediaries. Efficiency rationale for intermediaries: Intermediaries occur within the process of exchange and they can enhan
X began his engineering apprenticeship with CM8 manufacturing ten years ago before moving abroad to work for other companies. He has now returned to work for CM8 as Operations Mana
State the characteristics of communications Within market exchanges, communications are characterised by planning and formality. Relational exchanges are supported by more fre
how should shoppers'''' Stop develop its demand forecast?
1.Considering the concept of product life cycle, where would you put video games in their life cycle?
For this Final Project, imagine that an organisation that owns and manages a brand is experiencing a critical downturn in its business. The organisation needs to expand its brand o
with reference to the purchase of a new television set explain the buying decision process which a typical consumer goes through demonstrate how company can formulate their marketi
Question 1: How different is administrative law from civil law and criminal law? Explain your answer by giving examples and citing court decisions. Question 2: What are
Question 1: What is the Food Production Cycle? Explain in detail the process of production, sales and service with regard to supervision, quality and control procedures. Qu
The assignment gives you an opportunity to demonstrate your understanding of the importance of segmentation, targeting and positioning in today's highly competitive consumer market
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