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Question 1:
a) Explain different types of pricing techniques. As a consumer which method do you personally prefer to deal with? Justify your answer.
b) Describe how branding can benefit a tourism/hospitality organisation.
Question 2:
Southwest Airline grows by entering new markets that are overpriced and underserved by current airlines. The company believes it can bring fares down by one-third to one-half whenever it enters a new market, and it grows the market in every city it serves by making flying affordable to people who previously could not afford to fly.
a) Describe Ansoff's product-market expansion grid and discuss its importance for Marketing Managers.
b) Using Ansoff's model, identify and explain on the growth strategy used by Southwest Airline.
Should video game companies continue to alter their products to include other functions, such as e-mail?
process of buying
Test Marketing The seventh step is test marketing that is the stage at which the manufacture and marketing programs are introduced into more accurate marketing se
What are the stages of product life cycle? Stages of Product Life Cycle: introductory stage, growth stage, maturity stage and decline. Products have restricted life. A pro
Question: The emergence of the Service sector followed by stiff competition in the industry has brought about the need to be supported with immediate service recovery strategi
i would like to join your company as academic writer. how do i go about it?
1.Considering the concept of product life cycle, where would you put video games in their life cycle? 2. Should video game companies continue to alter their products to include oth
how to promote remote control car
Marketing and Society In working to meet the consumer's requirements, marketers can take some actions that are not accepted by all publics or consumers within the social secto
Question 1 (a) Relate the importance of well linking any visual aid to its specific message and explain the functions that visual aids can have. (b) The marketing officer of
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