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(a) The Marketing analysts Jim Sterne and Matt Cutler have developed a matrix that breaks the customer life into five distinct steps.
Describe these five steps.
(b) The CRM functional solution includes the following:
(i) Marketing Automation (ii) Sales Force Automation (iii) Customer Support.
What is the main purpose of the above functions and explain how it can help in customer satisfaction and retention by giving suitable examples?
(c) An important aspect of Customer Relationship Management is 1:1 Marketing.
Describe 1:1 Marketing for Customer Loyalty and discuss the privacy concern in such type of marketing.
(d) By giving appropriate examples, elaborate on customer retention programs for retaining customers.
Question : You are the manager of a company involved in designing the communication strategies for a 5-star deluxe hotel. One of the priority objectives of the company is to c
Q. Increase in level of competition and Readership by ads? Increase in level of competition:- The level of competition has enhanced manifold. For any product numerous brands
What is Promotion Research in scope of Marketing Research? Promotion Research: Promotion research encompasses all attempts by the marketers to converse the company’s off
why do we need marketing segmenttion
own example of participants in the business buying process
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Ask questionThe rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled
factors affecting the product life cycle
The straight line y=x+3 cuts the circle x^2+y^2-6x-4y-3=0 at points P and Q, where Q lies in the first quadrant. Calculate the coordinates of P and Q. Then, state the coordinates
Concept Development and Testing The third stage in the procedure is concept development and testing. Concepts can take on several forms are following: 1). A product idea is
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