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(a) The Marketing analysts Jim Sterne and Matt Cutler have developed a matrix that breaks the customer life into five distinct steps.
Describe these five steps.
(b) The CRM functional solution includes the following:
(i) Marketing Automation (ii) Sales Force Automation (iii) Customer Support.
What is the main purpose of the above functions and explain how it can help in customer satisfaction and retention by giving suitable examples?
(c) An important aspect of Customer Relationship Management is 1:1 Marketing.
Describe 1:1 Marketing for Customer Loyalty and discuss the privacy concern in such type of marketing.
(d) By giving appropriate examples, elaborate on customer retention programs for retaining customers.
As this course progresses collect examples of promotional materials and advertising from various health related organizations. You can select various media forms but be sure to in
QUESTION 1 A computer contract is often in written form. What provisions would you expect to find in such a contract? QUESTION 2 (a) Mr & Mrs Williams have launched a n
the buying situation characterised by low consumer involvement but are significantly brand loyal are known as..
Inflation The overall and general increment in price level for goods and services in a particular economy. Inflation can be viewed by a raise in the general cost of living or a
QUESTION 1 (a) Explain the stages involved in the Product Life Cycle concept and their relevance in marketing decision making. You may use any product/service as an example to
Explain about the marketing effectiveness in strategic controlling.
1. List dawn and explain the advantages of integrated material management.
Responsibility for investigating injuries varies but is typically divied among the insurance company the legal department and the appropriate technical departments. Irrespect
Question : (a) Describe with examples the concept of product line and product mix. (b) Compare and contrast Reverse Positioning and Breakaway Positioning strategies. (c)
Describe the freeze -thaw activity Repeated cycles of freezing and melting of water in rock called as freeze -thaw activity or frost action widen the cracks and may even split
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