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Question :
(a) "A Strong corporate identity helps reinforce a company`s brand image and supports its marketing activities"
i. Describe what you understand by corporate identity in marketing ii. State how it is visibly manifested.
(b) Corporate identity is often viewed as being composed of three parts; state giving two examples of each.
(c) State reasons for the need of an organization to build a good corporate identity.
(d) Describe "corporate identity management" and state with reasons any known local or international company where this type of management is imperative.
R i sk classification based on where risk control lies From the point of view of where risk control lies, five classifications of risk can be listed: External risks wh
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Question 1: (a) Describe, with the use of examples, Lewin's model of organisational change. (b) Explain either the "action research model" developed by Cummings & Huse or th
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