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Question :
(a) "A Strong corporate identity helps reinforce a company`s brand image and supports its marketing activities"
i. Describe what you understand by corporate identity in marketing ii. State how it is visibly manifested.
(b) Corporate identity is often viewed as being composed of three parts; state giving two examples of each.
(c) State reasons for the need of an organization to build a good corporate identity.
(d) Describe "corporate identity management" and state with reasons any known local or international company where this type of management is imperative.
Problems in Selection: Periodicals are more important than books for researchers and specialists. They contain more recent information in the form of research papers, news, re
Printed Book Form: The printed book form of library catalogue is one of its typical forms. These types of library catalogues are prepared conforming to all the standard princi
R Chart In this part we are going to look at control charts which are directed towards monitoring the variability in case of individual characteristics like the variability in
Classification Scheme: A scheme of classification is but a tool in the hands of the library to organise subjects and to serve them out in an efficient way. Therefore, it is ne
Publishers' Casings and Paperbacks It is a light straw-board cover, over which an attractive coloured cloth is glued. This casing is attached to the book itself by narrow tap
Advantages and Limitations: Experimental approach represents the most powerful method for testing hypothesis of the cause and effect relationship between variable. Becau
Question 1: You have been hired as a consultant for an event venue, and your task consist of advising the management on the requirements of the conference area which they plan
Plan, design, deliver, and evaluate an original training or HRD development program that you might use in your organization or one that you are very familiar with.
Total Marks – 40 (Note: The information for this question is based on the material contained in Hopkins, Andrew (1999) Managing major hazards: the lessons of the Moura Mine Disast
QUESTION a) Describe cost benefit analysis as used to appraise large public sector investments b) Compare as well contrast cost benefit analysis with investment appraisal
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