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Question 1:
(i). Describe briefly characteristics of relationship marketing.
(ii). Produce a report on relationship marketing for a forthcoming sales conference. Outline benefits of this practice to salespersons and the organisation.
Question 2:
(i). Identify and describe briefly an IT enabled service.
(ii). Describe 3 ethical issues to be considered with the service mentioned above in Q5 (i).
(iii). Outline 3 consumer values related to your answer in Q5 (i).
(iv). How can technology be used effectively for consumer welfare?
Explain about the marketing effectiveness in strategic controlling.
Task of management team responsible for marketing communications Main task facing the management team responsible for marketing communications is to decide following: 1. w
Effect of Discounting Prices Another significant function of a marketing manager is to find any discounting of prices of the goods and services of a business. Every business di
Consumer mind is a Black Box
pest analysis of any sbu
Mauritius is an open economy. The recent global financial crisis, world climatic changes impacting on food prices, and the strong demand from the BRIC(Brazil, Russia, India, and Ch
Elaborate the term Brand in brief. Brand: Brand is nothing but a method of creating an identity for a product somewhat as Amitabh Bachan whose name suggests a certain ide
How is marketing for any organization an indispensable activity? “Marketing is an indispensable activity for any organization”. Well I am agreeing with the declaration, because
What is Maturity Stage of Product Life Cycle? Maturity Stage: A period of a slowdown in sales growth as productions achieved acceptance by most potential buyers. Profits s
Direct and Interactive Marketing 1. Synthesize and apply all program concepts learned to date. 2. Continue to refine interpersonal/team skills, presentation skills and criti
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