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Question 1:
i). Use appropriate examples to describe and elaborate on the "Functions of advertising".
ii) There are different types of advertising like Retail Advertising, Business to Business Advertising. Political Advertising etc...Explain and elaborate on Corporate Advertising.
Question 2:
Prepare a short essay on "The Five M's of advertising"
Question 3:
i). Explain in details the main characteristics and the principles of Radio advertising.
ii). Elaborate on the advantages and disadvantages of Radio as an advertising medium.
Question 1) Consider marketing in the automobile industry. Either for your car, or for that of someone you know, how did marketing strategy impact the purchase decision? Pleas
As per the Osborne and Gaebler, governments don't work well, since they are tall, sluggish, over-centralized, and preoccupied with diverse rules and regulations."We developed publi
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Question: "A number of external influences affect consumer behaviour and purchase decision processes". In the light of the above statement, a) Discuss how social class a
Importance of the market segmentation: 1. Adjustment of product and marketing appeals: market segmentation presents an opportunity to understand the nature of the mar
Broad Cast Media:- It includes advertisement in television , ratio and cable etc. It varies from print advertising media as it has both audio and visual effect. Broadcast is a med
Q. Explain the different Objectives of the advertising? Answer: Introduction of Objectives is those end points towards which every activity of an organisation is oriented. Wit
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