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Question 1:
i). Use appropriate examples to describe and elaborate on the "Functions of advertising".
ii) There are different types of advertising like Retail Advertising, Business to Business Advertising. Political Advertising etc...Explain and elaborate on Corporate Advertising.
Question 2:
Prepare a short essay on "The Five M's of advertising"
Question 3:
i). Explain in details the main characteristics and the principles of Radio advertising.
ii). Elaborate on the advantages and disadvantages of Radio as an advertising medium.
Question 1: Brand loyalty is the customer's conscious or unconscious decision, through intention or behaviour, to repurchase a brand continually. In today's highly competitive
What is Maturity Stage in marketing strategies? Maturity Stage: a. Try to convert non users in utilize of product. b. Enter latest market segments. c. Try to along
Question: (a) "Consumers have both innate and acquired needs." With reference to examples you are familiar with, differentiate between these two types of needs. (b) "Tho
Concept Development and Testing The third stage in the procedure is concept development and testing. Concepts can take on several forms are following: 1). A product idea is
Characteristics of Sellings oriented concept of marketing, Marketing Management
QUESTION a) Using illustrative and numerical examples, differentiate between speculation and arbitraging in the context of foreign exchange market. b) One year borrowing
Discuss the importance of strategy and good leadership in marketing
Q. Undermining the Position of Women - ethical aspects of ads? A few ads are undermine the position of aged persons, women. In a few cases women are shown as sex-object. They a
Problem 1: Discuss how the three elements of the extended marketing mix relating specifically to people, process, and physical evidence affect the marketing of services. Pr
APPLICATION OF E COMMERCE IN VALUE CHAIN INTEGRATION
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