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Describe about the direct marketing
In 1990s direct marketing became a more prominent tool in mix as technology had enabled a form of communication by appealing personally and directly to the target customer. This change introduced new media formats and subsequent development of the Internet and related digital technologies has accelerated change in the marketing communications industry. There are now a myriad of opportunities to reach audiences, with Internet representing a new, yet challenging, form of communication channel.
Not sure how to calculate
What do you mean by product mix .
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