Describe about the direct marketing, Marketing Management

Assignment Help:

Describe about the direct marketing

In 1990s direct marketing became a more prominent tool in mix as technology had enabled a form of communication by appealing personally and directly to the target customer. This change introduced new media formats and subsequent development of the Internet and related digital technologies has accelerated change in the marketing communications industry. There are now a myriad of opportunities to reach audiences, with Internet representing a new, yet challenging, form of communication channel.

 


Related Discussions:- Describe about the direct marketing

Describe total relationship marketing, Question: a) What is loyalty in...

Question: a) What is loyalty in a service context and how can firms benefit from a price premium with loyal customers? b) Describe total relationship marketing. How would y

MARKET SECURITIES, IMPORTANCE OF MARKET SECURITIES TO THE GROWING ECONOMY

IMPORTANCE OF MARKET SECURITIES TO THE GROWING ECONOMY

Briefly discuss the suitability of equity, The Bono Company Ltd, which is ...

The Bono Company Ltd, which is effectively controlled by the Bono family although they now own only a minority of shares, is to undertake a substantial new project which requires

What are marketing-service agencies, What are Marketing-Service Agencies? ...

What are Marketing-Service Agencies? Marketing-service agencies: Advertising agencies, marketing research firms, marketing consulting firms and other service providers w

Explain information systems functions, Problem : The IT department of a...

Problem : The IT department of a local authority has been operating as an internal agency for three years when the move was to be made to outsourcing. This required a lot of w

What is residual or affordable method, Q. What is Residual or Affordable Me...

Q. What is Residual or Affordable Method? Affordable Method: - This method is as well known as all you can afford, Residual Method, Available-fund-Approach. As the company do

Brand management, what is upward and downward streching of brands

what is upward and downward streching of brands

Test marteting, various approches of test marketing in FMCG

various approches of test marketing in FMCG

Marketing channels, explain why marketing channels promote not only economi...

explain why marketing channels promote not only economic systems but also social systems

MANAGING TECHNOLOGY AND INFORMATION, Discuss the issues associated with ...

Discuss the issues associated with a total outsourcing of CIS for WV8.

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd