Demand level for the company, Marketing Management

Assignment Help:

A company manufactures sailboats. Actual Demand for the company's sailboat during each season is 2006 through 2009 were as follows:

Season        2006             2007            2008            2009

Winter        1,400            1280             1,000             960

Spring         1560            1400             1640             1500

Summer      1,000            2100            2040            1900

Fall              600               770              690               560

The company forecasted that annual demand for sailboats in 2011 would equal 6,500 sailboats. Based on the given data and using multiplicative seasonal model, the demand level for the company sailboats in the spring will be ....... Sailboats.

Problem.

Year

1

2

3

4

5

6

7

8

9

10

11

Registration

5.0

6.0

3.0

5.0

5.0

8.0

8.0

11.0

13.0

12.0

15.0

Exercise part a and ba, using 3-years moving average, the forecasted registration years  4 through 12 (Round response to one decimal places)n

b, using 3 -year weighted moving average in which the registrations in most recent years are give a weight of 2 and registrations in the other 2 years are each given a weight  of 1, the forecasted registrations for years 4 through 12 are ( round ur response  to one decimal place)


Related Discussions:- Demand level for the company

Mmi operational activities, In an executive meeting of March 2010, CEO Mary...

In an executive meeting of March 2010, CEO Mary Shields praised the team for their 'excellent performance.' In fact, for fiscal years 2007 to 2009, MMI outpaced its closest competi

Five major developments that have led to globalisation, Describe briefly FI...

Describe briefly FIVE major developments over the past twenty years or so that have led to globalisation. Improved transportation Transportation systems, especially rail,

Marketing plan for a new tourism venture, Assignment Objective The overa...

Assignment Objective The overall objective of the assignment is for you to complete a marketing plan for a new tourism venture in your selected country and one that will lead to

Sales and Marketing, Demonstrate your understanding of the principles of ma...

Demonstrate your understanding of the principles of marketing by illustrating the motivation behind energy drink consumers.

Describe the marketing audit in detail, Question 1: Describe the market...

Question 1: Describe the marketing audit in detail. Characteristics of marketing audit Components of marketing audit Question 2: Explain consumer research p

What is classical conditioning, Question: Classical conditioning theori...

Question: Classical conditioning theories regard organisms as relatively passive entities that can be taught certain behaviors through repetition. (a) What is "classical co

distinguish in marketing concept and selling concept, 1. Write a note on i...

1. Write a note on importance of consumer behavior for a business firm? 2. Define the term 'Price'. 3. Distinguish between Marketing Concept and Selling Concept? 4. What are the ne

International Marketing Management, Discuss the factors that need to be con...

Discuss the factors that need to be considered when developing an international marketing communication campaign

Factors affecting pricing decisions, Factors affecting pricing decisions: ...

Factors affecting pricing decisions: the pricing decisions are influenced by the many factors. The price policies should be consistent with the pricing objectives. The influence f

Marketing information system and marketing research, What is different betw...

What is different between Marketing Information System and Marketing research? Marketing Information System has extensive in scope with compared to marketing research. Whereas

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd