Demand level for the company, Marketing Management

Assignment Help:

A company manufactures sailboats. Actual Demand for the company's sailboat during each season is 2006 through 2009 were as follows:

Season        2006             2007            2008            2009

Winter        1,400            1280             1,000             960

Spring         1560            1400             1640             1500

Summer      1,000            2100            2040            1900

Fall              600               770              690               560

The company forecasted that annual demand for sailboats in 2011 would equal 6,500 sailboats. Based on the given data and using multiplicative seasonal model, the demand level for the company sailboats in the spring will be ....... Sailboats.

Problem.

Year

1

2

3

4

5

6

7

8

9

10

11

Registration

5.0

6.0

3.0

5.0

5.0

8.0

8.0

11.0

13.0

12.0

15.0

Exercise part a and ba, using 3-years moving average, the forecasted registration years  4 through 12 (Round response to one decimal places)n

b, using 3 -year weighted moving average in which the registrations in most recent years are give a weight of 2 and registrations in the other 2 years are each given a weight  of 1, the forecasted registrations for years 4 through 12 are ( round ur response  to one decimal place)


Related Discussions:- Demand level for the company

SALES MANAGEMENT, Discuss the basic steps involved in management of the org...

Discuss the basic steps involved in management of the organization''s sales force:setting sales force objectives

Analyze the marketing environment, Why analyze the marketing environment? ...

Why analyze the marketing environment? 1.      Knowledge of the marketing environment is central of marketing management: marketing management rests squarely on the knowledge

Marketing Management, How should Shoppers? Stop develop its demand forecast...

How should Shoppers? Stop develop its demand forecasts?

Product margin, The product margin is calculated as product sales minus the...

The product margin is calculated as product sales minus the direct costs of selling the product.

Determine the marketing and business objectives, Determine the marketing an...

Determine the marketing and business objectives Organisations engage with a variety of audiences in order to pursue their marketing and business objectives. Engagement refers

Difficult to evaluate percentage response, Q. Difficult to Evaluate percent...

Q. Difficult to Evaluate percentage response? For estimate effectiveness some response is desired from the customers. However because total numbers of readers/ viewers of media

The project be completed or abandoned, The government has undertaken a high...

The government has undertaken a highway bridge project that was originally projected to cost $2 million and provide benefits of $2.5 million.  Unfortunately, the costs have been mu

International marketing, list out secondary sources of information while pu...

list out secondary sources of information while pursuing market research.

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd