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Question 1: (a) Distinguish between Destination Branding and Country Branding? (b) ‘The quality of a destination brand depends on the selection of the communication strate
draw the Typical Profiles Of Shoppers Stop Customer Segments .
Question 1: Discuss why new media will have to be created and conventional ones used differently to communicate with the rural consumer. Detailed explanation on ‘Advertis
with reference to the purchase of a new television set explain the buying decision process which a typical consumer goes through demonstrate how company can formulate their marketi
How should Shoppers’ Stop develop its demand forecasts?
CREATING STRATEGIC ADVANTAGE
discovery
On the basis of your analysis of the marketing system discuss likely future developments and the opportunities and threats for existing market players and potential new entrants. I
Evaluate the priomotional strategies that can be used by retailers
"Consumer mind is a Black Box" - Discuss
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