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What is advertising in functions facilitating exchange? Advertising: Advertising has become a significant function of marketing into the competitive world. This helps to s
In May 2004 Government banned Tobacco advertisements on television. Tobacco-advertisements comprise ads related to Cigarettes, Zarda, Gutka. This ban comprise brand-extension-bans.
Brand policies and strategies adapted by the middleman: it includes the following two policies: Use of brand of manufacture only: under this policy, the middlemen sell the prod
ABCD is a cyclic quadrilateral.O is the center of the circle if BOD=16+0.find BPD
Q. Explain the objectives of a firm seek in pricing? OR Described the various pricing objectives Ans.: A business firm has a nu
State the Concept of product and its classification Product refers to the goods and services which are offered by organisation for sale. Here the marketers have to recognise th
Global Marketing The activity of a global corporation that searches to get long- run, large-scale production efficiencies by producing standardized products of good value and
Store merchandising Store merchandising can be a complicated subject and various bulky books have been devoted to it. Simply, the term merchandising in the context of Store Mer
Michael Porter's Five Forces model is as applicable today as when it was introduced. Select a market or market segment (jeans, cell phones, etc) and using Michael Porter's model, c
Advantages to customers: 1. Easy to recognize: use of a particular brand of a producer makes it very easy for the customers to recognize the product of such producer be
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