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What factors affect or govern the length of a product life cycle
Marketing information system decision: it is the marketing information system the marketing information system necessary to understand why particular information is needed by any
what are four views of consumer behaviour?
1. As the first to set up an international air express business in 1969, DHL had the first- mover advantage over other companies. Is being a first mover as advantageous for a servi
Product life Cycle Strategies After launching a new product, management expects it will enjoy a long and profitable life. However, Management is also aware of that each of pro
What are Tools of Product Differentiation? Product Classification or Tools of Product Differentiation: As products have many tangible and intangible attributes so products s
Does marketing solely to increase profit?
give me few examples of target market
Define the marketing communications strategies Currently numerous definitions refer to an integrated perspective. This view has gathered momentum over the last 10 years and is
factors influecing product mix
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