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Definition of product according to William J. Stanton
"Product is a set of intangible and tangible attributes including packaging, price, colour, manufacturer' s prestige, retailer' s prestige and manufacturer' s and retailer's services which buyer may accept as offering satisfaction of wants and services".
What is strategic control in MIVE? Strategic control: The balance of efficiency control is strategic control. This weighs the overall and long-term marketing plan in visi
The Mauritius Tourism Promotion Authority (MTPA) has undertaken advertising in UK to support low season activity using creative ads that carries the headline So Many Reasons? in or
State the relationship marketing principles Numerous organisations use relationship marketing principles, manifest in the form of customer relationship marketing or loyalty mar
Q. Illustrate ethical aspects of advertising? 1) Effect on culture: - Culture demotes to the way of life of group of people. It comprises life customs, morals, style, values,
Explain about the Sales Promotion Sales promotion comprises numerous marketing techniques which are often used tactically to provide added value to an offering, with aim of ac
consumermind is a black box - discuss.
How are Indian customers visiting Shoppers’ Stop any different from customers of developed western countries?
WHAT ARE THE CHALLENGES IN MARKETING MANAGEMENT IN SMALL SCALE RESTAURANTS AND TAKEAWAY
Segment interrelationships and super -segments In selecting more than one segment to serve, the company a company would-be wise to enter one segment at a time without revealing
Ask question :how can marketers use maslow''s hierarchy need theory in marketing management? (15 marks)
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