Explain the Cognitive response - marketing communications, Marketing Management

Assignment Help:

Definition concerns the cognitive response

This refers to outcomes of the communication process, and is a measure of whether a communication event has been successful. Audience must be regarded as active problem-solvers who use marketing communications to help them in their lives, in purchasing services and products, and in managing organisation-related activities. For instance, brands are developed partly to help consumers and partly to assist marketing effort of the host organisation. A brand can inform consumers quickly that, among other things, 'this brand means x quality', and through experience of similar brand purchases consumers are assured that their risk is minimised. If problem facing a consumer is 'which new soup to select for dinner', by choosing one from a familiar family brand the consumer is able to solve it with minimal risk and great speed. (Module 3), individuals may or may not be aware of cognitive processing they engage in, as it varies according to a variety of factors.

 


Related Discussions:- Explain the Cognitive response - marketing communications

Selection of an advertising agency by image of agency, Q. Selection of an a...

Q. Selection of an advertising agency by Image of Agency? Image of Agency:- Prior to selecting the ad-agency advertiser must enquire about its integrity, image, its ethical s

Price, Price "The amount of money charged for a product or service, or...

Price "The amount of money charged for a product or service, or the total of the values that consumers exchange for the benefits of having or by using the service or product".

Shapes and angles, all triangles have right angles. is that right?

all triangles have right angles. is that right?

SALES MANAGEMENT, Discuss the basic steps involved in management of the org...

Discuss the basic steps involved in management of the organization''s sales force:setting sales force objectives

What is advertising agency, Q. What is Advertising Agency? Advertising ...

Q. What is Advertising Agency? Advertising Industry engages three major components. Advertiser, Media and advertising agency. The person who makes a decision to advertise the p

Describe the product life cycle, Question: Your organization has recent...

Question: Your organization has recently set up an advisory unit for assisting small and medium enterprises. You have to advise a small company about its product portfolio. Pre

Headline - component of print advertising copy, Q. Headline - Component of ...

Q. Headline - Component of print Advertising Copy? It refers to words which are in most important positions of advertisement. These words are read initial by the audience. Thes

Define the term public relation in briefly, Define the term Public Relation...

Define the term Public Relation in briefly. Meaning of Public relations or PR is the management of internal and external communication certainly of an organization to create

State the classification of product, State the classification of Product ...

State the classification of Product Product can be broadly classified on the basis of (1) use, (2) durability, and (3) tangibility . Let's have a brief idea about various ca

Define emphasis of marketing to offer product to customers, Define emphasis...

Define emphasis of marketing to offer product to customers. Marketing lays emphasis onto giving the product to customers at the right price, at the right place, in the right pl

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd