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Definition concerns the cognitive response
This refers to outcomes of the communication process, and is a measure of whether a communication event has been successful. Audience must be regarded as active problem-solvers who use marketing communications to help them in their lives, in purchasing services and products, and in managing organisation-related activities. For instance, brands are developed partly to help consumers and partly to assist marketing effort of the host organisation. A brand can inform consumers quickly that, among other things, 'this brand means x quality', and through experience of similar brand purchases consumers are assured that their risk is minimised. If problem facing a consumer is 'which new soup to select for dinner', by choosing one from a familiar family brand the consumer is able to solve it with minimal risk and great speed. (Module 3), individuals may or may not be aware of cognitive processing they engage in, as it varies according to a variety of factors.
Meaning of the promotion mix: Promotion mix refers to the combination of the various promotional elements viz, advertising, personal selling, publicity and sales promotional te
New/Morden concept or product oriented concept of the marketing : Modern concept of marketing is a customer oriented concept. This concept is based on the assumption that a busi
evaluate promotional strategies used by retailers
Product packaging: Meaning & definition: The packaging of a consumer product is an important part of the marketing plan. There are many factors to be considered while des
consumer mind is a black box discuss
three uses of product line stretching
What is Line Filling in Product Line? Line Filling: A product line can also be length though adding more items into present product range there are a few reasons for li
what are the types of line streching? give its examples
Do some industry research as to educational lead generating. Determine a target market for this type of biz Find unrelated sites that have much of the targeted demographic as
list out secondary sources of information while pursuing market research.
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