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Definition concerns the cognitive response
This refers to outcomes of the communication process, and is a measure of whether a communication event has been successful. Audience must be regarded as active problem-solvers who use marketing communications to help them in their lives, in purchasing services and products, and in managing organisation-related activities. For instance, brands are developed partly to help consumers and partly to assist marketing effort of the host organisation. A brand can inform consumers quickly that, among other things, 'this brand means x quality', and through experience of similar brand purchases consumers are assured that their risk is minimised. If problem facing a consumer is 'which new soup to select for dinner', by choosing one from a familiar family brand the consumer is able to solve it with minimal risk and great speed. (Module 3), individuals may or may not be aware of cognitive processing they engage in, as it varies according to a variety of factors.
How should Shoppers? Stop develop its demand forecasts?
various approches of test marketing in FMCG
Q-2 Explain Henry Assael Model of buying decision behaviour along with the diagram”.
Market specialization: Here the firm concentrates on serving many needs of a particular customer group. An example would be a firm that sells an assortment to produce only t
what are the seven marketing concepts?
Classification of Advertising 1. Advertising may be bordaly classified from the points of view businneesaims coverage users and nature of appeal this is condensed in a ch
Definition for outbound logistics
What are the product levels in marketing? Product Level in Marketing: Marketers require to think through five level of product when planning its market giving as each lev
A planning in which a business expands its activities to include allocation or lines of business related to the selling of its core products.
IMPORTANCE OF MARKET SECURITIES TO THE GROWING ECONOMY
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