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Question 1: "A crisis can hit an institution anytime. It is essential therefore to plan and manage a crisis intelligently and forthrightly." Discuss this statement from a PR pe
What is pricing in functions facilitating exchange? Pricing: Determination of price of a product is a significant function of marketing manager. Product’s price is influen
The Production Concept The manufacture concept holds that consumers will favour products that are available and extremely affordable and that management should, then, focus
Types of Brands According to ownership: on the basis of the ownership, brand may of two types: Manufacturer brand: when brand is named after the name of the manufacturer
What is of Price Bundling? Price Bundling: If the products are associated but are non-substitutes that are complementary or independent one strategic alternative for the
You work as a Field Sales Representative for a telecommunications services company named Clear Communications. The Managing Director (MD) needs to appoint someone for the post of F
1. what are the importans 2. For whom use marketing managment
list out the secondary sources of information while pursuing market research?
did the management take a correct decision in rohit''s case
Competition Oriented pricing : competitive oriented pricing methods are regular in a competitive economy. The methods in this category rest on the principle of competitive par
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