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Defining Marketing Communications
There is no universal definition of marketing communications and there are many interpretations of the subject. Table below represents some of the main orientations through which marketing communications have evolved.
Economies in Asia and Latin America have been a target for two main forms of Foreign Direct Investment (FDI) by Multi National Enterprises (MNEs). Briefly describe the two main for
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Define the Strategies for Product Positioning. Product positioning is attained through a variety of marketing strategies and programs within product design, distribution and pr
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The purchase of the smartphones by the netizens has a psychological or functional motive?
what is the concept of augmented product
What are the needs for retention? Need for Retention: There are several interesting facts upon the basis of past researches about getting a customer and retaining him.
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AThe rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled when a num
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