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WIld West, Inc., is a regional telephone company that inherited nearly 100000 employees and 50000 retirees from AT&T. Wild West has a new mission: to diversify. It calls for a 10 year effort to enter the financial services, real estate, cable TV, home shopping, entertainment, and cellular communication services--and to compete with other telephone companies. Wild West plans to provide cellular and fiber optic communications services in markets with established competitors, such as the United Kingdom, and in markets with virtually no competition, such as Russia and former Eastern Bloc countries.
a. what types of strategic plans must Wild West make? Is the "do nothing" option viable? If Wild West's mission appears to be too broad, what businesses would you trim first?
b. what enviromental forces could be at work that Wild West should consider.
c. What are the possible core competencies of Wild West? What weaknesses should it avoid or mitigate?
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