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Question 1:
(a) Discuss and explain with the use of an example the steps involved in conducting an Environmental Impact Assessment (EIA) for planning a new development in a destination.
(b) Define the term National Tourist Organizations (NTO), and relate which organization operates similarly in the Mauritian context. Provide examples of activities they perform.
Question 2:
(a) Define the term "Sustainable Marketing" and provide an appropriate diagram to illustrate the sustainable marketing concept.
(b) Explain all the following terms: i. Corporate Marketing Ethics ii. Customer Perceived value iii. Environmentalism iv. Customer Relationship Managementv. Consumerism
what is product strategy?
Explain about the age and stage in life cycle. Age and Stage in Life Cycle: The need for various product changes along with passing of age. Life for all children and babi
How are fewer buyers in business market and the consumer market affected? Fewer Buyers: Within business market, buyers are fewer in number while compared to consumer market.
Question: (a) Discuss the primary difference between selling and marketing concept? (b) Suppose you are a marketer and about to introduce a new line of microwaveable snacks
explain the varius approaches that are followed by f m c g companies in test marketing
-12-x=8x-32
what is the difference between goods marketing and services marketing?
Question 1: With the use of examples explain the following distribution strategies: a) Intensive distribution b) Selective distribution c) Exclusive distribution
What are joint ventures? Joint ventures: Joint ventures can be termed as “an enterprise in that two or more investors share ownership as well as control over property ope
Point-of-Purchase Adver tising This is a technique of advertising designed to trigger impulse purchases through the use of eye-catching, attractive displays at the area
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