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Question 1:
(a) Discuss and explain with the use of an example the steps involved in conducting an Environmental Impact Assessment (EIA) for planning a new development in a destination.
(b) Define the term National Tourist Organizations (NTO), and relate which organization operates similarly in the Mauritian context. Provide examples of activities they perform.
Question 2:
(a) Define the term "Sustainable Marketing" and provide an appropriate diagram to illustrate the sustainable marketing concept.
(b) Explain all the following terms: i. Corporate Marketing Ethics ii. Customer Perceived value iii. Environmentalism iv. Customer Relationship Managementv. Consumerism
Considering the concept of product life cycle, where would you put video games in their life cycle?
the buying situation characterised by low consumer involvement but are significantly brand loyal are known as..
what are the various attributes a buyer will expect on consumer goods and why do companies offer different products for different customers? explain with the theories involved in i
Define the term Organizational Buying Behaviour. An organization not connect only into selling of products, but they also engage within buying of products also as material
What is undifferentiated approach for selecting target markets? Undifferentiated Approach: In total market or undifferentiated approach, a company develops a particular
State The Concept of Marketing as an Exchange Concept of exchange, according to most marketing academics and practitioners, is central to our understanding of marketing. For a
You have been tasked by a Salesforce Training firm to produce an article for their newsletter. The article is to be written as part of a special issue for trainee sales people. The
What is market segmentation? Market Segmentation: Market segmentation is the process of dividing a total market into group of consumers who have relatively similar produc
describe different stages of channel design process
what is the difference between perception and positioning in marketing mix
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