Define the term sustainable marketing, Marketing Management

Assignment Help:

Question 1:

(a) Discuss and explain with the use of an example the steps involved in conducting an Environmental Impact Assessment (EIA) for planning a new development in a destination.

(b) Define the term National Tourist Organizations (NTO), and relate which organization operates similarly in the Mauritian context. Provide examples of activities they perform.

Question 2:

(a) Define the term "Sustainable Marketing" and provide an appropriate diagram to illustrate the sustainable marketing concept.

(b) Explain all the following terms:
i. Corporate Marketing Ethics
ii. Customer Perceived value
iii. Environmentalism
iv. Customer Relationship Management
v. Consumerism


Related Discussions:- Define the term sustainable marketing

Concept of the integrated communication mix, Question: (a) Describe and...

Question: (a) Describe and illustrate with clear examples the concept of the ‘Integrated Communication Mix' (b) Using the AIDA model, explain how both Public Relations and

Marketing, Does marketing exist solely to increase profit? If this is the c...

Does marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless. discuss

What marketing strategies, What marketing strategies are appropriate at eac...

What marketing strategies are appropriate at each stage of the product life cycle? How can a company build and mange its product mix and product lines.

Describe in detail about the nature of market, Describe in detail about the...

Describe in detail about the Nature of Market There are several aspects of market which determine choice of channel of distribution. Say for instance, where number of buyers

Test marketing, approaches of fmcg companies in test marketing

approaches of fmcg companies in test marketing

Product life cycle strategies, Product life Cycle Strategies After lau...

Product life Cycle Strategies After launching a new product, management expects it will enjoy a long and profitable life. However, Management is also aware of that each of pro

Case study, AThe rise of personal computers in the mid 1980s spurred intere...

AThe rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled when a num

Target marketing, A Chennai based soft –drink company has proposed to launc...

A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd