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Question 1:
(a) Discuss and explain with the use of an example the steps involved in conducting an Environmental Impact Assessment (EIA) for planning a new development in a destination.
(b) Define the term National Tourist Organizations (NTO), and relate which organization operates similarly in the Mauritian context. Provide examples of activities they perform.
Question 2:
(a) Define the term "Sustainable Marketing" and provide an appropriate diagram to illustrate the sustainable marketing concept.
(b) Explain all the following terms: i. Corporate Marketing Ethics ii. Customer Perceived value iii. Environmentalism iv. Customer Relationship Managementv. Consumerism
in context of marketing, explain three approaches that were use in early days
what is: competencies, customers, and competition?
design marketing mix for product fash wash
What are the psychological factors to determine the consumer behaviour? Psychological: A person’s acquired requirements are influenced by certain psychological factors as lik
Five years ago, you bought a house for $151,000, with a down payment of $30,000, which meant you took out a loan for $121,000. Your interest rate 5.75% fixed. You would like to pay
What is market segmentation? Market Segmentation: Market segmentation is the process of dividing a total market into group of consumers who have relatively similar produc
Enumerate about the Non-durable Goods Non-durable goods are products which are normally consumed in one go or last for a few uses. Illustrations of such products are soap, s
Discuss the issues associated with a total outsourcing of CIS for WV8.
What are the requirements to make finished goods for consumers? All needs to make finished goods for consumers are as given below: i. Installations: For producing any prod
Marketing Marketing involves the right product available in the right place at the accurate time and ensure that the customer is aware of the product. Marketing is necessar
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