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Question 1:
(a) Discuss and explain with the use of an example the steps involved in conducting an Environmental Impact Assessment (EIA) for planning a new development in a destination.
(b) Define the term National Tourist Organizations (NTO), and relate which organization operates similarly in the Mauritian context. Provide examples of activities they perform.
Question 2:
(a) Define the term "Sustainable Marketing" and provide an appropriate diagram to illustrate the sustainable marketing concept.
(b) Explain all the following terms: i. Corporate Marketing Ethics ii. Customer Perceived value iii. Environmentalism iv. Customer Relationship Managementv. Consumerism
MARKETING AND CUSTOMER VALUE Creating and delivering better customer value is the only route by which firms implement the marketing concept. Customer satisfaction is the centra
what are thepproaches used by FMCG companies in test marketing?
David Ricardo''s theory of comparative advantage is an improvement over Adam Smith''s theory of absolute advantage.
Open 'Cover: Open Cover is an insurance arrangement designed specifically to the need of those firms which have substantial import/export turnover and frequent transactions. Such
Brand equity: to understand the dynamics of brand, Aaker provides a framework called equity. Brand equity refers to a "set of assets and liabilities of a brand, its name and symbo
the implementation of the marketing mix
Explain about the presentation and demonstration in personal selling process. Presentation and demonstration: Sales presentation starts along with briefing the product.
How many types of participants are significant in distribution channels? There are following types of participants are significant in distribution channels as given below:
What is the drawback of marketing concept? Marketing Concept: Drawback: This has led to many social and environmental ills as pollution, drug abuse etc.
For this Final Project, imagine that an organisation that owns and manages a brand is experiencing a critical downturn in its business. The organisation needs to expand its brand o
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