Define the term service recovery, Marketing Management

Assignment Help:

Question:

The emergence of the Service sector followed by stiff competition in the industry has brought about the need to be supported with immediate service recovery strategies in case of service failures.

a) Define the term service recovery.

b) What are likely to be the expectations of customers following a complaint?

c) Briefly explain the benefits of a service guarantee?


Related Discussions:- Define the term service recovery

Market segmentation, one primary segmets and two secondary segments

one primary segmets and two secondary segments

Marketing plan for premium product, prepare a marketing plan for any select...

prepare a marketing plan for any selected premium or branded product. the product may be physical products, services,or places

Role , role of marketing an organization and society

role of marketing an organization and society

What is cross selling possibilities by retaining customers, What is cross s...

What is cross selling possibilities by retaining customers of a firm? Cross Selling Possibilities: A normal customer can be a potential customer for the firm’s other produ

Consumer behaviour, people have a peculiar behaviour over a product and why...

people have a peculiar behaviour over a product and why is it so.How a product is altered to attract customers? What are the techniques companies follow to retain and add new custo

What is product research in scope of marketing research, What is Product Re...

What is Product Research in scope of Marketing Research? Product Research: Product research is related with the conversion of customer require to tangible product offer.

Channel planning, process involved in designing channels

process involved in designing channels

What is brand personality, What is Brand Personality? Brand Personali...

What is Brand Personality? Brand Personality: In totality brands comprises more meaning and significance than tangible or perceivable product some to give. It is a highly

Disadvantages of the direct marketing, Disadvantages of the direct marketin...

Disadvantages of the direct marketing: May be seen as competing with existing intermedaies: may upset marketing intermediaries as sales through the direct marketing may be ta

Consumer buying behevior , how to made the question for consumer buying be...

how to made the question for consumer buying behevior project

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd