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Question 1:
Mc Donald is a leading fast food restaurant that operates worldwide. Mc Donald conducts environment analysis to adapt itself to different countries.
a) Identify and describe the forces involved in the ‘Micro' and ‘Macro' marketing environment. Use examples to illustrate your answer.
b) Explain 3 benefits that Mc Donald would derive by conducting environmental analysis.
Question 2:
All products go through what is termed a life cycle. Classically, the Product Life Cycle (PLC) represents the progression of a product through four stages of its life.?
a) Define the term "Product Life Cycle".
b) Describe the stages, and show with examples the marketing strategies to be applied at each stage.
Evaluate the priomotional strategies that can be used by retailers
whatis test marketing?Explain the various approaches that are followed by FMCG companies in test marketing
3x^3+9x^6 HELp
exblin the vireous functin of marekting management
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various approches followed by FMCG companies in test marketing
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