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Define the term New Brands.
New Brands:
A company may make a new brand name while it enters a new brand category for that none of the current brand of company names are appropriate as Japan’s matsuishita utilizes separate brand name for its various families of product.
What are the factors to determine the consumer behaviour? Consumer Buying Dynamic or Determinants of Consumer Behaviour: There are four factors which determine the consum
cost plus pricing
Question a >> Describe multinational corporations. How is international marketing different from domestic marketing? Question b >> Though society and culture do not appear to
assignment theory for budgeting decision
What are Suppliers Firms and Resellers in the Microenvironment of a company? Suppliers: Suppliers Firms and individuals which provide the resources required by the company
What factors affect or govern the length of a product life cycle
Discuss about the term http. Http: Http is stands for Hyper Text Transfer Protocol, The WWW protocol which performs the request and retrieves functions of a server. Gene
Illustrate why marketing research is important to a firm specially in a competitive market situation
Question 1: Discuss the advantages and disadvantages of using: (a) An internal PR department. (b) Hiring an external PR consultancy service. Question 2: You are the
What are processes for selecting target Markets? Market Targeting: Once the form has known its market segment opportunities, this has to evaluate different segments and a
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