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Define the term New Brands.
New Brands:
A company may make a new brand name while it enters a new brand category for that none of the current brand of company names are appropriate as Japan’s matsuishita utilizes separate brand name for its various families of product.
Describe the important roles participants of a distribution channels. Participants in the Channel: There are two kinds of participants into the channel. The first partici
Explain the elements and factorsof market communication when considering the elements and factors which contribute to marketing communications, it is significant to account for
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Characteristics of promotion: Customer are informed about the product or services of the company either at the time of introduction of a new product into the matket or when any
what is segmentation,positioning?
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henry assael model of buying decision behaviour along with the diagram
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