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Define the term New Brands.
New Brands:
A company may make a new brand name while it enters a new brand category for that none of the current brand of company names are appropriate as Japan’s matsuishita utilizes separate brand name for its various families of product.
As marketing manager you have been assigned to promote a new product of beer. Your competitors are Angkor & Cambodia beer. Describe the factor that you would have to deal with to
Product specialization: Here the firm specializes in making a certain product that it sells to several segments. An example would be a microscope manufacturer that sells micr
Evaluate the case made in the article for ‘the third leg in the strategy “tripod”’, with particular reference to the effectiveness of the four cases offered in supporting the centr
How is anticipating competitive moved in marketing research? Anticipate competitive moves: This assist the marketer to continuously monitor the competitor and also judge
Question (a). For a successful communication to flow in any organization, five basic elements need to be present. List them (b). Identify the importance of effective listeni
10% of inhabitants of a town are known to be suffering from a disease. find the probability that in a random sample of 12 people from the town a. none will suffer from the disease
State the marketing communications tools There are five main marketing communications tools: advertising, sales promotion, public relations, direct marketing and personal selli
The portfolio of products that a given organization produces for market consumption is the product mix.
Explain the Demographic Environment. Demographic Environment: Demographic Environment is the study of human population in terms of density, size, location, sex, age, race
Exchange, transactions, and relationships Marketing occurs while people decide to satisfy wants and needs through exchange. Exchange is the act of getting a desired object fro
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