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Define the term New Brands.
New Brands:
A company may make a new brand name while it enters a new brand category for that none of the current brand of company names are appropriate as Japan’s matsuishita utilizes separate brand name for its various families of product.
concepts of core market?
Q. Show the Economic Aspects of Advertising? Advertising has a variety of positive and negative economic aspects. The major positive economic effects are: It helps the producer
What is Form Utility in marketing? Form Utility: This utility is created while raw material is converted within a finished product. For instant, Britannia industry convert
This is the number of times a consumer purchases the similar product within a specific time interval.
what is text marketing and explain the various approaches that are followed by FMCG companies in Test marketing
Advantages to customers: 1. Easy to recognize: use of a particular brand of a producer makes it very easy for the customers to recognize the product of such producer be
Problem 1: (a) Define the four most important cost concepts. (b) Describe clearly the statement, ‘Buyer and seller may have different perspectives on what price means'.
Define the Organizational Buying Decision Process in briefly. The Organizational Buying Decision Process: Business buyers do not buy goods for only personal consumption.
Innovation Any modernizing modification in a process or procedure which is increases the efficiency of that process or procedure. Information technology has been the catalyst
process of disigning distribution channel
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