Define the term marketing concept in briefly, Business Management

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Define the term marketing concept in briefly.

The marketing concept is a management orientation which holds that the key task of the organisation is to find out the needs, wants and values of a target market and to accept the organisation to deliver the wanted satisfaction more efficiently and effectively than its competitors.

• Marketing is other name for selling along with the inference that that is a long-haired method.

• Marketing is a more costly way of selling.

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