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Define the term marketing concept in briefly.
The marketing concept is a management orientation which holds that the key task of the organisation is to find out the needs, wants and values of a target market and to accept the organisation to deliver the wanted satisfaction more efficiently and effectively than its competitors.
• Marketing is other name for selling along with the inference that that is a long-haired method.
• Marketing is a more costly way of selling.
core concepts of marketing
QUESTION (a) Describe the five basic propositions which form the premise of Neher's view on organizational communication. (b) (i) Differentiate between the functionalist
The major environmental pressures are summarized as the three Cs Customers competition and change. 1. Customers today known what they want what they are willing to pay
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What are the functions of lower management? Lower Management: This includes Foremen, Office superintendent, Supervision or charge-hands and Inspectors and many more. L
Heineken NV is one of the world's largest beer producer, selling more beer outside the United States than its closest competitors, Anheuser-Busch and SABMiller. In 2002, only 14% o
How are the factors of organisational efficiency affected in Morale? Organisational efficiency: a. The way the organization is establish, the method the orders are specif
core competencies of shoppers stop
how to start the introduction?
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