Define the sub-culture categories, Marketing Research

Assignment Help:

Q. Define the Sub-culture categories?

A sub-culture is an identifiable cultural group, distinct which while following the dominant cultural values of the overall society as well has its own values, belief and customs that set them apart from other members of the same society.

Sub-culture categories are:

  • Nationality: Indian, Sri-lanka and Pakistan
  • Religion: Hinduism and Islam
  • Race: Asian, black or white
  • Age: young, middle aged and elderly
  • Sex: Male and Female
  • Occupation: Farmer, teacher and business
  • Social class: lower, middle and upper

 


Related Discussions:- Define the sub-culture categories

Marketing segment, How might this medical group tailor its marketing mix to...

How might this medical group tailor its marketing mix to appeal to this segment?

Export under claim for rebate of duty , Export under Claim for Rebate of Du...

Export under Claim for Rebate of Duty on Excisable Materials used in the Manufacture of Export Goods (Rule 12 (1) (B)) Under Central Excise Rule 12(1)(B) rebate has been gran

exhaustible resource, 1.  Species that have reached the extinction thresho...

1.  Species that have reached the extinction threshold and are on the verge of extinction - beluga whales, African elephants, mountain gorillas and the California condor might be c

Specific voyage policy, Specific Voyage Policy : A Voyage Policy covers th...

Specific Voyage Policy : A Voyage Policy covers the risks that may arise during a journey from specific place to another. The terms and conditions of the insurance are set out in

Procedures-export trade control and licensing, PROCEDURES : Export is cons...

PROCEDURES : Export is considered as an engine of economic growth. Government make all out efforts to promote exports. At the same time, the export of essential commodities needs

Research Methodology, Explain the steps involved in a research process.

Explain the steps involved in a research process.

Cost plus pricing, what is cost plus pricing nd give some examples of cost ...

what is cost plus pricing nd give some examples of cost plus pricing?

Advertising and marketing mix: product, Product, Price, Promotion, and Plac...

Product, Price, Promotion, and Placement - Advertising and the Marketing Mix: Product, Price, Promotion, and Placement Advertising campaigns and how they are integrated with

Risk as an exporter, Risk as an Exporter : you may draw your export bill...

Risk as an Exporter : you may draw your export bills either in rupees or in foreign currencies. If you have drawn your export bills in Indian currency i.e., rupees, you will not

Miss, I have to do a marketing research of a customize cellphones company, ...

I have to do a marketing research of a customize cellphones company, for my marketing class, and I don''t have any idea of how to start. Could you help me.

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd