Define the steps involved in media planning, Marketing Management

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Q. Define the Steps Involved in media planning?

Steps Involved in media planning:-

- To know regarding target market.

- To Consider different Factors Affecting Media Planning.

- Internal-factors

- External-factors

- To classify the geographical Area.

- Establishing Media-Objectives.

- Selecting best media-mix.

- Selecting appropriate media Vehicle within each selected.

- Media-Scheduling.

- Implementation of advertising Programme.

- Follow-up as well as Evaluation.

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