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Q. Define the Size of Ad-Budget?
Size of Ad-Budget: If amount of advertisement budget is more at that time costly media like national dailies, television and popular magazines can be selected. If amount of Ad-budget is less then media like banners, posters, cable-network, local newspaper and pamphlets will be suitable.
Question 1: Why are relationship marketing (RM) and specifically customer relationship management (CRM) appropriate for Orange in managing its marketing efforts? Question
explain the various approaches that are followed by FMCG companies in test marketing.
development and marketing core concepts
For this Final Project, imagine that an organisation that owns and manages a brand is experiencing a critical downturn in its business. The organisation needs to expand its brand o
Problem 1 What are the four types of analysis used to develop a comprehensive model for evaluation of a sales organisation? Four types of analysis used to develop a compr
The ways to position the brand are: Use situations: the marketer can identify use situations for his brand or the product and analyze customer perception of existing competit
Question 1: Critically examine the importance of product design, New Product Development (NPD) and explain the reasons for failures in NPD and how would you overcome them?
Illustrates the total environment in marketing? Marketing is a part of total environment: Total environment may be explained as the combination of all the resources and In
Discuss the importance of strategy and good leadership in marketing
How is information in technology and organizational structure affected? Conversely, information systems have enabled companies to gain many benefits as like efficiency gains, q
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