Define the publicity - promotion, Marketing Management

Assignment Help:

Define the Publicity - Promotion

This is a non-paid process of generating wide range of communication to contribute a favourable attitude towards product and organisation.  You may have seen articles in newspapers about an organisation, its products as well as policies. Other tools of publicity are press conference, publication and news in electronic media etc. It's published or broadcasted without charging any money from the firm. Marketers generally spend a lot of time and effort in getting news items placed in the media for creation of a favourable image of the company and its products.

 


Related Discussions:- Define the publicity - promotion

What are the marketing objectives, What are the marketing objectives Th...

What are the marketing objectives This mix is assembled keeping in mind the needs of target customers and it varies from one organisation to another depending upon its availabl

The pythagorean theorem, Write an equation you could use to find the length...

Write an equation you could use to find the length of the missing side of each right triangle. Then find the missing length. Round to the nearest tenth if neccessary...

How is accessibility to customers increased in e-commerce, How is accessibi...

How is accessibility to customers increased in e-commerce? Increased accessibility to customers: a. Permit people to accomplish operations without barriers of time that i

Sales force promotions, Sales force promotions: Personal selling by ...

Sales force promotions: Personal selling by far is the most important method of the sales promotion. To make it highly effctive, sales force promotion schemes are felt neces

APPROACHES , VARIOUS APPROACHES THAT ARE FOLLOWED BY FMCG COMPANIES IN TEST...

VARIOUS APPROACHES THAT ARE FOLLOWED BY FMCG COMPANIES IN TEST MARKETING

How agencies gain clients, Q. How agencies gain clients? 1) Acquire new...

Q. How agencies gain clients? 1) Acquire new clients as a result of referrals from existing clients. 2) Searching of new clients by making calls, writing letters and visitin

Explain marginal approach to ad-budget, Marginal Approach to Ad-budget: - ...

Marginal Approach to Ad-budget: - In this schema advertisement budget is decided on the basis of marginal costs and marginal revenue of advertising. Marginal cost here signifies i

Swot analysis , Antonio's Choice Garlic is a sole proprietorship that g...

Antonio's Choice Garlic is a sole proprietorship that grows and sells premium garlic to retail stores.  This company was formed to fill a vacant niche in the garlic industry.  Garl

Master dissertation, Hello, I''m a master student. Because of my job, I don...

Hello, I''m a master student. Because of my job, I dont have enough time to write my 14,000 word dissertation. Actually Im doing dissertation of HRM. I want to know whether you can

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd