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Define the Publicity - Promotion
This is a non-paid process of generating wide range of communication to contribute a favourable attitude towards product and organisation. You may have seen articles in newspapers about an organisation, its products as well as policies. Other tools of publicity are press conference, publication and news in electronic media etc. It's published or broadcasted without charging any money from the firm. Marketers generally spend a lot of time and effort in getting news items placed in the media for creation of a favourable image of the company and its products.
Product specialization: Here the firm specializes in making a certain product that it sells to several segments. An example would be a microscope manufacturer that sells micr
Illustrates the term product? In straightforward words we can say that Product is anything which can be given to a market to satisfy a need or want. This represents a solution
employees going on assignment in another culture need to be aware of their own
1. Consider an economy in which George and Harriet consume only ale and bread. Georgeís utility function is UG = aG(bG 1) where aG and bG are his consumption of ale and bread
The term project for MKT 5160 is the creation of a marketing plan. This is an individual assignment. Your term project consists of creating a new product or service and developin
CREATING STRATEGIC ADVANTAGE
Q. How you will you measure the effectiveness of the ads? Advertising is a non personal structure of mass communication whose objective is to attract attention to provide infor
What are main assets of brand equity? The main assets of brand equity are as given below: a. Brand Awareness: It refers to the strength of a brands presence within the min
Q. Explain about Deceptive Advertising? Deceptive Advertising demotes to Untruthful, misleading and fraudulent advertisement. Several advertisements make tall claims are called
what are the significant factors that have led to the success of shoppers’ stop
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