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Define the Position on Benefits for Positioning.
Position on Benefits:
This approach and strategy is closely associated to prior one. Here product is positioned upon its benefits as colgate (i.e., strong teeth and safety) and Pepsodent (i.e., Gum Protection), as well as Close-up (i.e., Fresh Breath).
how is rapid globalisation a challenge in the 21st century.
E - Marketing: Emergence of E - Marketing: as the growth of Google. Com shows, some marketing principlas never changes. Markets always welcome an innovative new product, even
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What range of activities incorporates in green marketing? Green marketing incorporates an extensive range of activities, comprising product modification, packaging changes an
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