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Question 1:
Leading edge companies are driving to increase profits from high yield customers. They aim to acquire and retain profitable customers and get them to spend more. The goal of these organizations is to transform into market-intelligent enterprises that are connected, responsive and fluid.
Discuss the characteristics that define the ‘Market Intelligent Enterprise'.
Question 2:
(a) How will an organization develop loyalty and intimacy with its customers. Take an example an organisation of your choice.
(b) State the different ways that loyalty is measured along the CRM process?
what is the sales information systems
The country of Changeland has, for many years, operated as a military dictatorship. Last year, though, a people's revolution brought a democratic election for the first time in liv
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A student can play 0,1, 2 hours of racquet ball on any given night. Construct a tree diagram to determine the number of ways that three night he can play for a total of five hours
importance of pricing decisions to an organisation
Discuss the Henry Assael model on buying decision behaviour.
one primary segmets and two secondary segments
Maturity Stage In the product life cycle the maturity stage is that stage where sales growth slows or levels off. Product managers can have to do more than easily defend their
Q. Selection of an Advertising Agency? The advertiser should be very careful in selecting the advertising agency. The success of advertising-campaign mainly depends on the sele
New products development process: Idea generation: the development of the new product starts with a generation of new ideas. There may be a number of sources of the ideas gen
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