Define the exchange process, Marketing Management

Assignment Help:

Define the Exchange process

Exchange process is developed and managed by researching consumer/ stakeholder needs, identifying, selecting and targeting particular groups of stakeholders / consumers who share similar discriminatory characteristics, including wants and needs and developing an offering which satisfies identified needs at an acceptable price and is made available through particular sets of distribution channels. Next task is to make the target audience aware of existence of the offering. Where competition or other impediments to positive consumer action exist, like lack of motivation or conviction, a promotional programme is developed and used to communicate with targeted group.

 


Related Discussions:- Define the exchange process

What are the needs for retention, What are the needs for retention? Ne...

What are the needs for retention? Need for Retention: There are several interesting facts upon the basis of past researches about getting a customer and retaining him.

How are public relation support company, How are public relation Support Co...

How are public relation Support Company? Public relations also help the company to attain its full potential. They give feedback to the company through the public. This typical

Marketing, Screen the communication objective of your campaign

Screen the communication objective of your campaign

Tterry, $4.99kg of apples how much would one apple weighing 180g cost?

$4.99kg of apples how much would one apple weighing 180g cost?

I do not want this account, I request to be removed from your accounts. I ...

I request to be removed from your accounts. I do not wish to have your services---question #Minimum 100 words accepted#

Market segmentation, Looking for an expert to help with market segmenation ...

Looking for an expert to help with market segmenation process

Explain about the e-commerce briefly, Explain about the e-commerce briefly....

Explain about the e-commerce briefly. Electronic commerce, also termed as e-business, a term for all types of business which are established electronically particularly over th

State about the audience-centred activity, State about the audience-centred...

State about the audience-centred activity Some of these interpretations fail to draw out key issue which marketing communications provides added value through enhanced product

Introduction -mis, INTRODUCTION -MIS The term Management Information S...

INTRODUCTION -MIS The term Management Information System (MIS) is of relatively recent origin and is widely adopted following  the accelerated use of computers in the early 19

Lesson 3.5 skills practice, the equation s=p shows the relationship between...

the equation s=p shows the relationship between the amount george saves from each paycheck george saves and determines how much of a 128 dollar paycheck george save

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd