Define the exchange process, Marketing Management

Assignment Help:

Define the Exchange process

Exchange process is developed and managed by researching consumer/ stakeholder needs, identifying, selecting and targeting particular groups of stakeholders / consumers who share similar discriminatory characteristics, including wants and needs and developing an offering which satisfies identified needs at an acceptable price and is made available through particular sets of distribution channels. Next task is to make the target audience aware of existence of the offering. Where competition or other impediments to positive consumer action exist, like lack of motivation or conviction, a promotional programme is developed and used to communicate with targeted group.

 


Related Discussions:- Define the exchange process

Advertising, Ask 1 A Chennai based soft –drink company has proposed to lau...

Ask 1 A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300m

Product line apprisal, How the product line appraisal is important task?

How the product line appraisal is important task?

Allocation of responsibility, Responsibility for investigating injuries va...

Responsibility for investigating injuries varies but is typically divied among the insurance company the legal department and the appropriate technical departments. Irrespect

Mr., How should Shoppers? Stop develop its demand forecasts?

How should Shoppers? Stop develop its demand forecasts?

Sales. Energy drinks, demonstrate your understanding of the principles of m...

demonstrate your understanding of the principles of marketing by illustrating the motivation behind energy drink consumers

Branding, ingredient branding in the market place

ingredient branding in the market place

Marketing myopia, Marketing Myopia This is a phenomenon experienced whe...

Marketing Myopia This is a phenomenon experienced when an organization becomes so involved in the actual procedure of selling its product that it loses sight of the true nature

Video games, considering the concept of product life cycle, where would you...

considering the concept of product life cycle, where would you put video games in thir life cycle?

Importance of marketing - under developed/developing economy, Importance of...

Importance of the marketing in under developed or developing economy : Marketing has a special significance in under developed economics. A rapid development of the economy is p

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd