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Define the Exchange process
Exchange process is developed and managed by researching consumer/ stakeholder needs, identifying, selecting and targeting particular groups of stakeholders / consumers who share similar discriminatory characteristics, including wants and needs and developing an offering which satisfies identified needs at an acceptable price and is made available through particular sets of distribution channels. Next task is to make the target audience aware of existence of the offering. Where competition or other impediments to positive consumer action exist, like lack of motivation or conviction, a promotional programme is developed and used to communicate with targeted group.
What is Psychographic or Psychological Segmentation? Psychographic/Psychological Segmentation: A Psychographic or Psychological characteristic taken as to inner character
Last year Suki opened a gift shop in her small town. The town is a popular summer tourist attraction because it still retains the charm of a traditional village. Many of the buildi
What is market segmentation? Market Segmentation: Market segmentation is the process of dividing a total market into group of consumers who have relatively similar produc
Q. Show the Media-Availability in advertising? Media-Availability: Sometimes it is probable that desired space for advertisements in print media is already booked by some oth
Context and Marketing Communications Organisations can be seen as open social systems (Katz and Kahn, 1978) in which all components of the unit or system are interdependent an
Market Ef ficiency Market efficient is a market in which the prices of the assets or privacies fully reflect all available information. When new information comes wh
You are required to critically examine the current marketing orientation of an organisation of your choice. This may be an organisation that operates in your own country, or an in
Positioning: Meaning and definitions: positioning is a platform for the brand. It facilitates the brand of to get the target consumer. Positioning is the act of fixing the lo
What is marketing audit in MIVE? Marketing audit: The marketing audit is, within some respects, where the raw material for the strategic control. Its function is to perio
QUESTION Briefly discuss the three major steps in target marketing Suppose you are going to purchase a mobile phone, explain how you would apply the three levels of produ
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