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Define the concept of strategy decision in product line.
An associated product strategy decision comprises the consideration of the breadth and depth of the product line. As given example, the Marketing Manager of a fan manufacturing company has to choose whether he must sell all types of fans including ceiling, pedestal and table fans of all standard size and in different price ranges to suit the pocket of customers of all income groups. He may decide to market a full product line or restricted product.
What are the corporate strategy of stakeholders A view which is becoming increasingly popular is that corporate strategy must be supported by the organisation's key stakeholder
product mix of the lg company
Question 1: Consumers must constantly make decisions regarding what products or services to buy and where to buy them. Because the outcomes of such decisions are often uncertai
What are Industrial Goods? Industrial Goods: Industrial goods are divided in five categories further. These goods are not directly utilized by consumers: installations, a
International Bonds and Markets (a) Calculate both Macaulay and modified durations of the 8-year, 8.5% coupon bond given a flat yield curve a 10%.
Question 1 "Negotiation is a powerful method for resolving conflict which needs skill, and experience. Negotiation will be viewed as either hard or soft. It will be a positi
Question 1: (a) What do you meant by "consumer behavior"? (b) Show characteristics of consumer behavior. Question 2: (a) What are "attitudes"? (b) Show characte
The responsibility of the Marketing Communication Manager is to sense those elements that can not be strong now but which in the future may have an impact on the organization and
does marketing help or use consumers
Q. Show the Ethical aspects of advertising? Promotes Social Evils: - A few advertisements give birth to social evils. They demand to buy the products which are injurious to h
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