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Question 1:
(a) Using an example from the local context, explain how an organisation can counter negative publicity.
(b) Discuss the impact that customer retention has on the profitability of a customer-led organisation.
Question 2:
(a) Define the concept of relationship marketing? (b) Explain the importance of relationship building for sustainability? (c) What are the different stages in effective relationship building?
Question 3:
(a) Explain the differences between transaction marketing and relationship marketing. (b) Explain the concept of market positioning.
Question 4:
(a) Define the concept of Public Relations. (b) What are the different stages in the PR planning and implementation process? (c) Draft a Press Release for a launching of a new product in the market.
Jamieson (1997) suggests that Australia's ability to identify and capture the considerable opportunities which will continue to emerge in the Asian region will play a significant r
Question 1: Determine the role of market segmentation in effective marketing. Identify and briefly describe the criteria that you would use to help establish whether a variable
What is Psychographic or Psychological Segmentation? Psychographic/Psychological Segmentation: A Psychographic or Psychological characteristic taken as to inner character
implementing total quality marketing
Ask questionThe rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled
Explain about the term ownership in briefly. Ownership: The most extensive type of participation of hundred percent ownerships and this involves the greatest commitment w
Question: The recognition of human capital by modern businesses has led to the development of Human Resource Accounting (HRA). Required (a) Describe the following terms:
Targeting strategies: having segmented the market, the firm now has to choose its marketing strategies. There are three strategies to choose from: 1. Standardization: i
A manufacture of hardware products wants enter into new markets overseas. They are initially planning to market its products and establishing sales organizations in India, Banglade
States the term Product Line and discuss in brief. Product Line: This is a group of products which is closely related since they perform a similar function, targeted at s
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