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Question 1:
(a) Using an example from the local context, explain how an organisation can counter negative publicity.
(b) Discuss the impact that customer retention has on the profitability of a customer-led organisation.
Question 2:
(a) Define the concept of relationship marketing? (b) Explain the importance of relationship building for sustainability? (c) What are the different stages in effective relationship building?
Question 3:
(a) Explain the differences between transaction marketing and relationship marketing. (b) Explain the concept of market positioning.
Question 4:
(a) Define the concept of Public Relations. (b) What are the different stages in the PR planning and implementation process? (c) Draft a Press Release for a launching of a new product in the market.
What is the function of exchange in buying and assembling of marketing? Buying and Assembling in Marketing: Procurement of raw materials, finished or semi-finished product
Problem 1: The development of market segmentation and target marketing reflect the movement away from production orientation towards marketing orientation. Discuss. Problem
What are the types of strategies used in international marketing? Different types strategies used into international marketing are as follows: To improve an effective global
what is basic strategy and organizational of resources
ABCD is a cyclic quadrilateral.O is the center of the circle if BOD=16+0.find BPD
How are maximum benefits by marketing effort acquired? But maximum benefits under the circumstances are guaranteed when the client the country, for immediate implements a rigor
The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have
How is the global sourcing of labour effective in competition international developments? Global sourcing of labour: Innovative uses of labour upon a global origin are e
formula for the calculation of the area of equilateral triangle
David Ricardo''s theory of comparative advantage is an improvement over Adam Smith''s theory of absolute advantage.
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