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Define the company in microenvironment.
The Company:
The Company while designing marketing plans, marketing management should take other company groups, as like top management, finance, research and development (i.e., R&D), manufacturing, purchasing and accounting, within consideration.
under positioning
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one primary segmets and two secondary segments
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As marketing manager you have been assigned to promote a new product of beer. Your competitors are Angkor & Cambodia beer. Describe the factor that you would have to deal with to
How are fewer buyers in business market and the consumer market affected? Fewer Buyers: Within business market, buyers are fewer in number while compared to consumer market.
Differential between old and new concept of the marketing Basic of difference Old concept of the marketing New concept of the marketing
Meaning & definition of the promotion: promotion is a communication process by which the producers of the products or services draw attention of the consumers or prospective consu
role of marketing an organization and society
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