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Define the Advertisement contents?
Advertisement contents
Message: - Consist of opinion, symbols, Facts and Pictures related to the product.
Purpose: - Communication with the target spectators
Efficiency of advertising is depending upon how advertisement is framed.
1. Message-Content- What to Say?
2. Message-Format- How to Say?
3. Message-Source- Who should say it?
This decision regarding Message format, message content and message source depends upon factors like competition consumer characteristics buyer behaviour product feature. Lawful factors amount of ad- budget.
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Question: (a) "Consumers have both innate and acquired needs." With reference to examples you are familiar with, differentiate between these two types of needs. (b) "Tho
Q. Show the Nature of Customers? Nature of Customers: An appropriate media plan should consider the type or class of consumers for whom advertising is to be done. Different c
How is impact of promotional efforts determined? Find out the impact of promotional efforts: Marketing research facilitates appraising and improving the methods of sales p
the implementation of the marketing mix
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