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Define Receiver, Response and Feedback in communication process?
Receiver
Response
Feedback
Noise
Note
1. For a message to be effective, the sender's encoding process must match with the receiver's decoding process.
2. Thus, the best messages consist of words and other symbols that are familiar to the receiver.
3. The more the sender's field of experiences overlaps with that of the receiver, the more effectively the message is likely to be.
Mr Donald Alexendar, Managing Director of Exclair Plc, a company engaged in the financial services sector employing more than 75 employees, attended an international workshop on
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Likert scale: Likert scales (also known as "summated rating scales") are popular and easy to use. They are simpler to construct than a Thurstone scale and generally yield mor
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