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QUESTION 1
Strategic Management is currently the core of business policy discipline everywhere
(a) Define Strategic Management
(b) Write short notes on the four important elements of Strategic Management
QUESTION 2
Nowadays no business enterprise can thrive on the profit motive alone for long and if it has to succeed, business must be conscious and alive to its social responsibility as well. What are the factors that have contributed to the growing concern of business for the welfare of society? Write short notes of each one of them
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Integrated Marketing Communication (IMC ) and Marketing Channel strategy : Develop a promotional strategy addressing the advertising and sales promotion aspect of communic
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