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Define Scope and Functions of Public Relations?
Scope
a) Receive information from public
b) Advise management of attitudes and response
c) Set policies and programs
d) Evaluate effectiveness
Functions
a) Opens dialogue between organization and public
b) Focus is on society
c) Provides useful information to society
d) Reminds management of ethical responsibilities
cultural dimensions
"consumer mind is a black box"-discuss
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Use VBA code that will be triggered on the click of a button on the order sheet, to add the order for each garden to the Sales Database sheet. Produce a written comparison of sp
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