Define scope and functions of public relations, Business Management

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Define Scope and Functions of Public Relations?

Scope

a)    Receive information from public

b)    Advise management of attitudes and response

c)    Set policies and programs

d)    Evaluate effectiveness

Functions

a)    Opens dialogue between organization and public

b)    Focus is on society

c)    Provides useful information to society

d)    Reminds management of ethical responsibilities

 


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