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Define Scope and Functions of Public Relations?
Scope
a) Receive information from public
b) Advise management of attitudes and response
c) Set policies and programs
d) Evaluate effectiveness
Functions
a) Opens dialogue between organization and public
b) Focus is on society
c) Provides useful information to society
d) Reminds management of ethical responsibilities
Do you believe there are differences between cross-cultural management, international business, and international management? If yes, what are the differences? If no, why not? •
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