Question :

Public Relations units in organizations are generally considered as expense centres, as only the input and expenditures can be measured adequately. Therefore, to secure an appropriate share of the organization's resources, the public relations unit must ‘'sell'' its activities to its first public

a) (i) Define Public Relations

(ii) Using an example, explain the first key public of a Public Relations Unit

b) Outline 5 reasons why PR is important in organizational decision making

c) Before ‘'selling'' its campaign outside, PR practitioners must internally observe 5 important principles. Name them and support your answers with examples.

d) Using examples choose and describe any two duties served by a PR Manager.