Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Q. Define Post-purchase evaluation?
Post-purchase evaluation - Cognitive Dissonance
The final phase is the post-purchase estimation of the decision. It is general for customers to experience concerns after making a purchase decision. This occurs from a concept that is known as ‘cognitive dissonance'. The customer having purchased a product may feel that an alternative would have been preferable. In these situations that customer will not repurchase immediately however is likely to switch brands next time.
To control the post-purchase stage it is the job of the marketing team to persuade the potential customer that the product will satisfy his or else her needs. Then subsequent to having made a purchase the customer must be encouraged that he or she has made the right decision.
There are a range of alternative models however that of AIUAPR which most directly links to the steps in the marketing/promotional process is frequently seen as the most generally useful
3 pages
There are various reasons why retrieval can fail or in less fancy terms how we come to forget. One is decay at this time information that is not accessed frequently essentially '
total jobbers in India ?
Illustrate about the Quantitative and Qualitative Research Quantitative research is based on the measurement of amount or quantity. It's applicable to phenomena which can be e
Once the buyer has recognised a problem they search for information on products and services that can solve that problem. Belch and Belch (2007) describe that consumers undertake b
An experiment aims at measuring the impact of one or more independent variables on a dependent variable. For example take the case of the impact of training on the performance of s
Resources: Marketing Research Process Chart and Issues Addressed at Initial Research Meeting (Table) on p. 99 in Sports Marketing: A Strategic Perspective Write a 350-
OBJECTIVES After studying this unit, you should be able to : 1. describe the need of cargo insurance in international business; 2. explain various kind of perils covered
what will be the reaction of a buyer about this price changes?
Packing Credit : The basic purpose of packing credit is to enable the eligible exporters to procure process, manufacture or store the goods meant for export. Packing credit refe
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd