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Define Need in marketing in briefly.
Need is a state of felt deprivation. This includes fundamental physical needs for clothing, food, warmth and also safety; as social needs for belonging and affection; as well individual needs for awareness and self-expression. It is an essential part of the human makeup. Whereas want, which is the form taken by a human need as shaped through culture and individual personality as well. Demands are human wants which are backed through buying power. Individuals have almost unlimited wants but restricted resources.
Advantages of packaging: advantages of the packaging may be divided into three parts: Advantage to manufactures: advantages of the packaging available to manufactures are as
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A World of Marketing Communications All organisations - small and large, commercial, government, charities, educational and other not-for-profit organisations - need to communi
Omega Medical Group (OMG) manufactures high precision medical equipment. OMG has spent €20m on research and development (R&D) for a new system to administer medical isotopes used i
The Company President has asked your 'event planning group' to prepare a report and presentation on a possible 4 day 'get-away' for the company's TOP GUN sales leaders as of Decemb
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Illustrate the changing packaging in strategic decision? Changing the packaging: This may want to take the advantage of a new development like the container invented of la
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