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Define Need in marketing in briefly.
Need is a state of felt deprivation. This includes fundamental physical needs for clothing, food, warmth and also safety; as social needs for belonging and affection; as well individual needs for awareness and self-expression. It is an essential part of the human makeup. Whereas want, which is the form taken by a human need as shaped through culture and individual personality as well. Demands are human wants which are backed through buying power. Individuals have almost unlimited wants but restricted resources.
Define the Strategies for Product Positioning. Product positioning is attained through a variety of marketing strategies and programs within product design, distribution and pr
Explain the term- Promotion of product Promotion: If product is manufactured keeping the consumer needs in mind, is rightly priced and made available at outlets convenient
Marketing department organization: The company must build a marketing department that can carry out marketing strategies and plans. If the company is very small, one person
Michael Jordan lives in a world with only two goods: basketballs and Gatorade. Basketballs cost $10 each. Gatorade costs $2 per bottle. Point A on the graph below represents Jord
Explain the term- Length of purchase decision time Length of time taken to reach a decision is much greater in organisation market. This means that intensity of any media pl
tacher.
Question : a) Show and describe the cultural and social factors that can influence buyers' decisions. b) In a buying center purchasing process, which buying center particip
Consumer mind is a Black Box
What is Product Research in scope of Marketing Research? Product Research: Product research is related with the conversion of customer require to tangible product offer.
The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor
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