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Define marketing mix according to Philip Kotler
According to Philip Kotler "Marketing Mix is set of controllable variables that firm can use to influence buyer's response". Controllable variables in this context refer to the 4 'P' s [product, price, place (distribution) and promotion]. Every firm strives to build up such a composition of 4'P's, which can create highest level of consumer satisfaction and at the same time meet its organisational objectives.
Should video game companies continue to alter their products to include other functions, such as e-mail?
what type of co branding is Nike and Apple involved into?
Determine the marketing and business objectives Organisations engage with a variety of audiences in order to pursue their marketing and business objectives. Engagement refers
Consumer mind is a Black Box
Explain the strategic decision regarding packaging. Packaging Strategies: To control the packaging of product executives should make the given strategic decisions as given
The Marketing Concept The marketing concept holds that gaining organizational goals based on determining the wants and needs of target markets and delivering the desired satis
Market growth is the measured potential for a product type to attract more consumers spending.
a firm 3 different types of mobile phone & clasification as S,N & S. the 3types have production requirements given by the following table. S N S cos
Steps in the marketing management process: 1. Setting marketing objectives: the process of the marketing management starts with the activity of setting objectives. Th
“Consumer mind is a Black Box”
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