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Define Marketing Environment.
The Marketing Environment:
Factors and forces at outside marketing, affects marketing management’s capability to maintain and develop successful transactions and relationships along with its target customers. There are two marketing environment as: Micro Marketing Environment and Macro Marketing Environment.
i have to create a new inovative product
Competing with rivals is unavoidable part of doing any business; however, Murphy's Stationery is losing the ground. You are required to conduct a research regarding current traditi
How is building a brand in a business-to-business context different from doing so in the consumer market?
Ask question #Minimum 100 words accept 1. Based on the segmentation variables discussed in the chapter, construct a profile for Vanilla Bicycle’s probable target market. ed#
various approaches followed by FMCG companies in test marketing
Process of the positioning: Step 1: competitor's identification: this step requires broad thinking. Competitors may not be just those, whose products and or brands fall into
Question 1: (a) What do you meant by total customer satisfaction? (b) How will customer safisfaction be measured? (c) Explain the importance of customer value creation
what is test marketing? explain the various approaches that are followed by FMCG companies in test marketing.
process of buying
How is information in technology and organizational structure affected? Conversely, information systems have enabled companies to gain many benefits as like efficiency gains, q
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