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Define the Education and Occupation in the consumer behaviour.
Education and Occupation:
Level of educations also affects how decisions are completed. They seed books, entertainment and healthiest foods. Similar in occupation, people within various occupations needs different products. As in type of occupation influence the type of clothing person boys, food purchases and transportation choices.
Objectives of the personal selling: personal selling has two types of objectives - long termand short term. The long term objectives, which are more or less permanent, are braoder
Q. Nature of Message in advertising? Nature of Message : If advertising note is informative in nature then newspaper will be suitable. If ad-message is to convince consumers t
What is Personal Selling Personal selling is traditionally perceived as an interpersonal communication tool which involves face-to-face activities undertaken by individuals, f
considering the concept of product life cycle, where would you put video games in their life cycle
SWOT Analysis is a strategic planning method used to assess the internal & external environment in which a company operates and competes. Internal environmental factors are classif
Problem 1: Using examples and illustrations, elaborate on the stages of business buying process and its influences. Problem 2: (i). Describe the distribution channel.
How the marketers use demographic. geographic, psychographic, buying behavior to help to satisfy customers?
Value proposition of Cadbury dairy milk?
Context and Marketing Communications Organisations can be seen as open social systems (Katz and Kahn, 1978) in which all components of the unit or system are interdependent an
Promotion Modern marketing calls for more than only develop a good product, pricing it pleasingly, and making it available to focused customers. Companies ought to also commun
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