Define branding and state its objectives, Marketing Management

Assignment Help:

Question:

"One of the key objectives of destination branding is to evoke such type of instant recognition that demarcates the destination from a crowded marketplace offering the same type of tourism product"

(a) Define branding and state its objectives?

(b) In the light of the above argument, discuss the concept of ‘branding as a living entity' and the strategies to be adopted to achieve the objective set above.


Related Discussions:- Define branding and state its objectives

What do you signify by communication process, Q. What do you signify by Com...

Q. What do you signify by Communication Process? Communication has been definite as a process in which exchange of ideas and information takes place among different persons. It

Structure of marketing plans, Contents of marketing plans or structure of m...

Contents of marketing plans or structure of marketing plans 1.       Executive summary and table of contents: the marketing plans should open with a brief summary of the plan

What is the meaning of marketing concept, What is the meaning of marketing ...

What is the meaning of marketing concept? Meaning: Marketing concept means that the achievement of organizational goals based on determining the wants and needs of the tar

What is segment marketing, What is Segment Marketing? Segment Marketi...

What is Segment Marketing? Segment Marketing: A segment market comprises a large identifiable group in whole market. Company’s practice segment marketing recognizes which

Explain the packet marking approach, Problem (a) Why it is difficult to...

Problem (a) Why it is difficult to perform IP trace-back. (b) (i) Explain the packet marking approach to IP trace-back. (ii) What is the basic problem with this approach

Test management, explain the various approach that are followed by SMCG com...

explain the various approach that are followed by SMCG companies in test marketing

#title.ms., factors affecting the product life cycle

factors affecting the product life cycle

Explain the term - promotion, Explain the term - Promotion Promotion re...

Explain the term - Promotion Promotion refers to process of informing and persuading the consumers to buy certain product. By using this process, marketers convey persuasive me

FMCG, 1. What is test marketing? Explain the various approaches that are fo...

1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.

What is productive service in marketing, What is productive service in mark...

What is productive service in marketing? Choices are comprises physical objects, persons, services, places, ideas and organizations. Similarly, the service is any activity or b

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd