Define branding and state its objectives, Marketing Management

Assignment Help:

Question:

"One of the key objectives of destination branding is to evoke such type of instant recognition that demarcates the destination from a crowded marketplace offering the same type of tourism product"

(a) Define branding and state its objectives?

(b) In the light of the above argument, discuss the concept of ‘branding as a living entity' and the strategies to be adopted to achieve the objective set above.

Related Discussions:- Define branding and state its objectives

Discuss the following topic, 1.Value delivery process and value chain 2.A h...

1.Value delivery process and value chain 2.A holistic marketing framework 3.Business unit strategic planning 4.Internal records 5.Demographic environment

International Marketing , List out the secondary sources of information whi...

List out the secondary sources of information while pursuing market research.

#title.test marketing, what is test marketing ? explain the various approac...

what is test marketing ? explain the various approaches that are followed by FMCG companies in test marketing?

Unit 1, exblin the vireous functin of marekting management

exblin the vireous functin of marekting management

Scope of the marketing, Scope of the Marketing: Marketing is typical...

Scope of the Marketing: Marketing is typically seen as the task of creating, programming promoting and delivering goods and services to consumers and businessman. In fact, m

What is integrated marketing, What is integrated marketing? Integrated...

What is integrated marketing? Integrated Marketing: The duty of a marketer is to diverse marketing activities and assembles completely integrated marketing programs to pro

What are perceptions of public about public relations, What are the percept...

What are the perceptions of the public about public relations? People frequently have the perception of public relations like a group of people who spin the whole thing. Spin c

Create a demand schedule and a supply schedule, Create a demand schedule an...

Create a demand schedule and a supply schedule for your product. Using these schedules, draw a demand curve and a supply curve using PowerPoint or Excel. Use these to deter

Implications of the two behavioural theories, Question: (a) Describe th...

Question: (a) Describe the following memory structures: (i) Sensory Store, (ii) Short Term Store (Working Memory), and (iii) Long Term Store. (10 marks) (b) "Two be

Discuss about the holistic marketing approach of marketing, Discuss about t...

Discuss about the Holistic Marketing approach of marketing. The Holistic concept is depends on the design, implementation and development of marketing activities, processes and

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages