Define branding and state its objectives, Marketing Management

Assignment Help:

Question:

"One of the key objectives of destination branding is to evoke such type of instant recognition that demarcates the destination from a crowded marketplace offering the same type of tourism product"

(a) Define branding and state its objectives?

(b) In the light of the above argument, discuss the concept of ‘branding as a living entity' and the strategies to be adopted to achieve the objective set above.

Related Discussions:- Define branding and state its objectives

Define augmented product, Augmented Product An augmented product is on...

Augmented Product An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.

Markerting landscape, describe five challenes affecting markerters in 21st ...

describe five challenes affecting markerters in 21st centuary

E- marketing environment, E- Marketing environment: The marketing envir...

E- Marketing environment: The marketing environment is ever changing, providing planty of opportunities to develop new market products, new markets, and new media of communicat

#title.test marketing, what is test marketing ? explain the various approac...

what is test marketing ? explain the various approaches that are followed by FMCG companies in test marketing?

What techniques and devices are included in sales promotion, What technique...

What techniques and devices are included in sales promotion? Techniques or devices used within sales promotion comprises: • Samples, • Quantity Deals, • Premiums, •

Business process, marketing business process of automobiles company.

marketing business process of automobiles company.

Elaborate factors of the external marketing environment, Question 1: a)...

Question 1: a) Explain how the factors of intangibility and perishability affect tourism services and discuss their marketing implications. b) Elaborate on two factors of

Introduction to market segmentation, Market segmentation Concept and d...

Market segmentation Concept and definition: the concept of the market segment is based on the fact that the markets of the commodities are not homogenous but they are heterog

Explain the role of human resource accounting, Question: The recognitio...

Question: The recognition of human capital by modern businesses has led to the development of Human Resource Accounting (HRA). Required (a) Describe the following terms:

Evaluation and control in the marketing communication plan, Question 1: ...

Question 1: (a) Illustrate how personal selling and direct marketing can be used to enhance the relationship with customers. (b) Critically evaluate the use of controversi

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages