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Question:
"One of the key objectives of destination branding is to evoke such type of instant recognition that demarcates the destination from a crowded marketplace offering the same type of tourism product"
(a) Define branding and state its objectives?
(b) In the light of the above argument, discuss the concept of ‘branding as a living entity' and the strategies to be adopted to achieve the objective set above.
Q. What do you signify by Communication Process? Communication has been definite as a process in which exchange of ideas and information takes place among different persons. It
Contents of marketing plans or structure of marketing plans 1. Executive summary and table of contents: the marketing plans should open with a brief summary of the plan
What is the meaning of marketing concept? Meaning: Marketing concept means that the achievement of organizational goals based on determining the wants and needs of the tar
What is Segment Marketing? Segment Marketing: A segment market comprises a large identifiable group in whole market. Company’s practice segment marketing recognizes which
Problem (a) Why it is difficult to perform IP trace-back. (b) (i) Explain the packet marking approach to IP trace-back. (ii) What is the basic problem with this approach
explain the various approach that are followed by SMCG companies in test marketing
factors affecting the product life cycle
Explain the term - Promotion Promotion refers to process of informing and persuading the consumers to buy certain product. By using this process, marketers convey persuasive me
1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
What is productive service in marketing? Choices are comprises physical objects, persons, services, places, ideas and organizations. Similarly, the service is any activity or b
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