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Question 1:
With the use of examples explain the following distribution strategies:
a) Intensive distribution b) Selective distribution c) Exclusive distribution
Question 2:
Discuss the marketing mix decisions associated with EACH of the Product Life Cycle stages.
Question 3:
A company's marketing environment consists of the microenvironment (forces close to the company) and the macroenvironment (larger societal forces). a) List FOUR key components of the microenvironment. b) Explain how each microenvironment component may have an impact on the operation of a business.
Question 4:
Define and explain the components of the promotional mix.
A market development stage is the one that refers to the attempt needed to recognize a latent market (i.e., organizations that share a like need or want for something that does no
how do shoppers stop develop its demand forecasting
List out the secondary sources of information while pursuing market research.
What are the facilitating participants of distribution channels? Facilitating Participants: Financial Institutions: Financial institutions give the essential finances
Question (a) When delivering an assertive confrontation message to an employee, you have to be careful not to become defensive or reactive if the employee becomes argumentati
Question 1: Why sales promotion is an integral part of marketing? How does it differ from marketing and advertising? - Detail explanation on ‘Meaning and Importance of Sale
What is Introductory Stage in marketing strategies? Introductory Stage: a. Rapid skimming strategy : New product launch at high rate and a high promotion level. High pri
How is Marketing Customer Focused? It is the Nature of Marketing. Marketing tends to assure and delight customer. The functions of marketing should be directed and focused at t
what is marketing management?
Question 1: A new brand of soap has been developed that has no drying effects on the skin, has a refreshing and pleasant smell, looks attractive, and yet is a more effective cl
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