Define about the corporate advertising, Marketing Management

Define about the corporate advertising

Many organisations recognise usefulness and significance of good public relations. This is due to the high credibility attached to messages received and relatively low operational costs. As a result, use of corporate advertising has grown.

Related Discussions:- Define about the corporate advertising

Branding.., typesa of branding like producer''s name,picture-figure,name of...

typesa of branding like producer''s name,picture-figure,name of product,colour

Discuss the significance of a customer retention strategy, Question 1: ...

Question 1: "Relationship Marketing is a new marketing paradigm which challenges the straight-jacket marketing mix approach." Evaluate this statement and illustrate with examp

Selling concept and marketing oriented concept, Question: (a) Give five...

Question: (a) Give five differences between the selling concept and marketing oriented concept. (b) Define the roles of advertising, sales promotion, personal selling and pu

Explain the role of human resource accounting, Question: The recognitio...

Question: The recognition of human capital by modern businesses has led to the development of Human Resource Accounting (HRA). Required (a) Describe the following terms:

What is integrated marketing, What is integrated marketing? Integrated...

What is integrated marketing? Integrated Marketing: The duty of a marketer is to diverse marketing activities and assembles completely integrated marketing programs to pro

Brand management, what is upward and downward streching of brands

what is upward and downward streching of brands

Concept of the integrated communication mix, Question: (a) Describe and...

Question: (a) Describe and illustrate with clear examples the concept of the ‘Integrated Communication Mix' (b) Using the AIDA model, explain how both Public Relations and

What is the role of marketing information system, What is the role of marke...

What is the role of marketing information system in marketing environment? The subsystem of Marketing Information System is interrelated and interdependent so as to meet the ne

Marketing strategy development - new product development, Marketing Strateg...

Marketing Strategy Development a. The fourth step is marketing strategy development that involves designing primary marketing strategy for a fresh product depends on the manuf

Illustrate the effect on consumer choice, Q. Illustrate the Effect on Consu...

Q. Illustrate the Effect on Consumer Choice? Effect on Consumer Choice:- Advertising has favourable consequence on consumer-choice. Advertising give information about a variety

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages