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If the populate is not well defined and does not fit to the object of research study then an error occurs. In other words selection of an inappropriate population causes this error. Suppose a study is undertaken to know the views of industrial workers on incentives offered by a company. The study defines its population as male employees and interviews are held amongst them. The exclusion of female employees would be as source of error.
This brief case study highlights the risks a company might face if it makes the wrong call in relation to its ethical marketing policies. The case study discusses the case of Cadbu
Ii is experienced that sometimes a vaguely formulated problems introduces many difficulties in proper decision making as well as to conduct true and relevant research. A proper def
Question: The design of a specific marketing research methodology depends on the objective of the research being undertaken. Bearing this in mind and using examples to illustra
total jobbers in India ?
Q. Explain Psychoanalytical model of consumer behaviour? This model is on the basis of work of psychologists who were concerned with personality. They were of the outlook that
Compare and contrast three business research papers as to describe how the researchers defined and operationalized variables while providing a theoretical framework.
FOREIGN EXCHANGE : Foreign exchange, as defined under Foreign Exchange Regulation Act. 1973 is foreign currency and includes: i) All deposits credit and balance payable in fore
discuss the relationship between marketing communication and brand loyalty
Definition of Research According to P.M. Cook "Research is an honest, exhaustive, intelligent searching for facts and their meanings for implications with reference to given pr
State the Nature of Research The nature of research are as below:- (1) Objective & Logical: - Research strives to be logical and objective, applying each possible test
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