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If the populate is not well defined and does not fit to the object of research study then an error occurs. In other words selection of an inappropriate population causes this error. Suppose a study is undertaken to know the views of industrial workers on incentives offered by a company. The study defines its population as male employees and interviews are held amongst them. The exclusion of female employees would be as source of error.
explain the opportunity costs theory and nature of the opportunity costs ?
Q. Marketer role to influence consumer behaviour ? Marketers try to create products as well as services that will provide the desired benefits that permit the consumer to r
what recommendations would you make to Costco top executives regarding how best to sustain the company''s growth and improve its financial performanc?
four trends in the macro/market environment that will have or recently had an influence on textile industry
The basic aspects to be noted about the buying centre are that: --The influences across the centre can differ from one product category to another. --The composition itself
Q. Measurement problems in demands for resources? Social influence- A student believes that smoking is really cool but since his friends think it's disgusting he doesn't smok
Q. Explain the typese of customers? One group can include the price-sensitive ones called the transactional ones. In India this segment exists in mainly product categories ra
Consumer Involvement : Involvement demotes to a person's perceived relevance of the object based on their inherent needs and values and interests. Involvement is able to
Write a short note on DAGMAR
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