Decision-making about production and operations stp, Strategic Management

Assignment Help:

You are the newly-appointed Marketing Director of a multinational company operating in the national and regional plantation industry. In order to achieve a 100% business growth compared to previous years, the management has requested your expertise to develop a strategic marketing plan on how the company should address the competitive market environment in this industry, that has been affected by the aftermath of the 2008 global financial meltdown, as well as how to implement and support its day to day operations.

You are required to highlight the following in your plan:

a. The constantly changing process of the business environment in which the company operates and decisions about how to change the marketing mix in order to succeed and reflect new strategies suitable for the changing environment.

b. Ways to strengthen the competitive position of the company and discuss ways to satisfy customers and achieve performance targets according to its resources and abilities.

c. Formulation of segmentation, targeting and positioning (STP) strategies of the company.

d. Decision-making about production and operations, finance, human resource management and other business issues in a complex situation.

 

 


Related Discussions:- Decision-making about production and operations stp

Internal Environment, Explain the internal environment by undertaking the i...

Explain the internal environment by undertaking the internal auditing in the form of management, marketing, accounting, operations/production research and development an management

Assignment, how much assignment cost if maximum 3000 world

how much assignment cost if maximum 3000 world

Importance of costs in the pricing strategy, Explain the importance of cost...

Explain the importance of costs in the pricing strategy of your chosen organisation. Importance of Cost Cost is more important than ever before, especially in the current e

Profile international markets, Using online research and the resources on t...

Using online research and the resources on the Student Portal, select and undertake market research of 2 possible "emerging economy" countries where Eatmore & Green might be able t

How strategy is partly proactive and it is partly reactive, Strategy Is Par...

Strategy Is Partly Proactive and It Is Partly Reactive 1. A company's strategy is usually a blend of (I) proactive actions on the part of mana­gers to increase the company's ma

Why a strategic plan, Most executives are related with business planning. A...

Most executives are related with business planning. A business plan is typically written every year and includes things like a marketing plan, cash flow projections, a mission stat

•, • Why should resources be a concern in a global strategy

• Why should resources be a concern in a global strategy

Explain business strategy, Explain Business strategy Business strategy...

Explain Business strategy Business strategy is concerned with how an operating unit or strategic business unit approaches a certain market. This is the level where competitiv

Impact of environmental factors, Political Factors Political stability o...

Political Factors Political stability of parties and their actions like granting etc might also influence the business expansion plans of Bread Talk up to lesser extent in Singa

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd