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You are the newly-appointed Marketing Director of a multinational company operating in the national and regional plantation industry. In order to achieve a 100% business growth compared to previous years, the management has requested your expertise to develop a strategic marketing plan on how the company should address the competitive market environment in this industry, that has been affected by the aftermath of the 2008 global financial meltdown, as well as how to implement and support its day to day operations.
You are required to highlight the following in your plan:
a. The constantly changing process of the business environment in which the company operates and decisions about how to change the marketing mix in order to succeed and reflect new strategies suitable for the changing environment.
b. Ways to strengthen the competitive position of the company and discuss ways to satisfy customers and achieve performance targets according to its resources and abilities.
c. Formulation of segmentation, targeting and positioning (STP) strategies of the company.
d. Decision-making about production and operations, finance, human resource management and other business issues in a complex situation.
The functions of a performance measurement system; - Publicise direction for 'everyone to follow' e.g. partners, managers, directors, team members and other stakeholders. -
Q. Explain Activity based management? Activity based management (ABM) is about satisfying customers whilst making fewer demands on internal resources. The aim is that once cos
Over the next three weeks, you will perform a SWOT Analysis specific to your topical area for your case study. This SWOT Analysis will become "Appendix A" for your case study.
A university has a small dorm with four rooms, in which three sophomores, A, E, and J, and a freshman, C, are residing. Not being equipped with gas/electricity meters for individua
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#quIf a SWOT analysis reveals that an objective is unattainable, apart from changing the objective, what other changes might make the goal attainable? • Discuss the limitations of
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