Decision-making about production and operations stp, Strategic Management

Assignment Help:

You are the newly-appointed Marketing Director of a multinational company operating in the national and regional plantation industry. In order to achieve a 100% business growth compared to previous years, the management has requested your expertise to develop a strategic marketing plan on how the company should address the competitive market environment in this industry, that has been affected by the aftermath of the 2008 global financial meltdown, as well as how to implement and support its day to day operations.

You are required to highlight the following in your plan:

a. The constantly changing process of the business environment in which the company operates and decisions about how to change the marketing mix in order to succeed and reflect new strategies suitable for the changing environment.

b. Ways to strengthen the competitive position of the company and discuss ways to satisfy customers and achieve performance targets according to its resources and abilities.

c. Formulation of segmentation, targeting and positioning (STP) strategies of the company.

d. Decision-making about production and operations, finance, human resource management and other business issues in a complex situation.

 

 


Related Discussions:- Decision-making about production and operations stp

Strategic management of bread talk, This report discusses is based on the s...

This report discusses is based on the strategic management of Bread Talk. Bread Talk is, a Singapore based fFood cCompany . It is identified that under strategic management, The co

Merits of economic value added, Merits of economic value added (EVA): -...

Merits of economic value added (EVA): -  Cash not accounting based measure therefore less distorted for performance measurement. -  Consistent or goal congruence with profit

Week 2 Question 1, Due Date: 24 Oct 12 by 10 a.m. Prepare an analysis of a ...

Due Date: 24 Oct 12 by 10 a.m. Prepare an analysis of a Fortune 500 company that you find interesting using the 2011 list at CNNMoney, You">http://money.cnn.com/magazines/fortune/

Fratar method, The following table shows present trips between three zones ...

The following table shows present trips between three zones and the predicted total trips in 10 years. Distribute the predicted trips using the average factor method. Stop with two

strategy options for an organization, a) Use modelling tools to make strat...

a) Use modelling tools to make strategy options for an organization. b) Make a comparative understanding of activity from organizations in the market. c) Make options to form the

Integrated marketing communication, Integrated Marketing Communication (IMC...

Integrated Marketing Communication (IMC ) and Marketing Channel strategy : Develop a promotional strategy addressing the advertising and sales promotion aspect of communic

Mission statements for an organization, a) Examine core organizational valu...

a) Examine core organizational values (ethical, cultural, environmental, social and business) with the present business objectives of an organization. b) Make appropriate vision a

How you can recognizing a company’s strategy, Recognizing a Company's Strat...

Recognizing a Company's Strategy 1.   A company's strategy is reproduced in its actions in the marketplace & the statements of senior managers regarding the company's current b

Strategic management, explain strategy as an organisational process

explain strategy as an organisational process

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd