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Global Marketing The activity of a global corporation that searches to get long- run, large-scale production efficiencies by producing standardized products of good value and
Technology Environment: Firm technology put affects not only its final products but also its raw material processes and operations along with its customer segments for exam
Tools to study of the buyer behaviour It is important for the marketer to regularity study of the buying behaviour. Different tools available to h mot her are: 1. Sur
topic review on setting product strategy
What factors affect or govern the length of a product life cycle
with the aid of a diagram discuss the key issues of export MARKETING strategy and export performance
How is building a brand in a business-to-business context different from doing so in the consumer market?
Q. Illustrate the the advertising effects on Business Cycle? Effect on Business Cycle: - Supporters of advertising quarrel that advertising help in reducing the extent of bus
Q. Selection of an advertising agency by Past Record? 1) Who were the past clients of agencies why they left the agency how long were they with agency. How large were they?
Question 1: a. What is a SWOT analysis and how does it lead to an understanding of realistic market opportunities? b. Describe the importance of marketing planning for a n
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