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Data collected through experimentation Data collected through experimentation can provide much stronger evidence of effect and cause than can data collected through descriptiv
Q. Internal and External influences? Internal influences Consumer behaviour is influenced by- personality, psychographics (lifestyle), demographics, motivation, knowledge,
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Limitations of the marketing research: Fragmently: many times, marketing research tends to be fragmently in its approach as a result of which it becomes difficult to have an
Introduction: Exports and imports are carried out by traders who are residents of different countries. Goods have to cross national frontiers and several types of physical and fin
What are the steps involved in questionnaire building? Answer When there is a debate with regard to questionnaire building process, there is consensus among research commu
Describe the term- Experimentation Experimentation as a technique is normally used when conducting causal research. There are two types of experimentation techniques available
Q. What Is Cognitive Dissonance? Cognative dissonance: Premise that people have a requirement for consistency and order in their lives and that a state of tension and co
State advantages and disadvantages of Quota sampling These quotas are assigned in a way that there remains resemblance between quotas and populations with respect to characteri
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